
Conversions are one of the most valuable metrics when managing a pay per click (PPC) campaign. Other metrics like cost per click (CPC), or cost per impression (CPM), can indicate how well your campaign is performing overall, but conversion tracking tells you the true value it’s creating for your brand.
E-commerce is now a commonplace solution for the modern world. Today's internet savvy customers consistently choose click to purchase instead of a brick-and-mortar store visit. Thankfully it’s easier than ever for retailers to keep up with a variety of user friendly online store solutions available. But not all e-commerce comes with shipping solutions.
Multiple studies conducted by LinkedIn Selling and others show LinkedIn outperforming other popular platforms like Twitter, Instagram, and Facebook.
Time and time again, LinkedIn has proven itself to be one of the best platforms for lead generation, conversion, and client interaction pre- and post-sale.
Multiple studies conducted by LinkedIn Selling and others show LinkedIn outperforming other popular platforms like Twitter, Instagram, and Facebook.

Seeing negative reviews about your business or product can be discouraging. Business owners usually want to avoid negative reviews at all costs. But they can actually be a force for positive change. When you get a negative review it’s time to take action to counteract the damage and learn from your mistakes.

A staggering 91% of consumers say they’re likely to switch to brands who support a good cause if they have similar price and quality. Additionally, 92% of consumers say they would buy a product or service if it positively impacted society or the economy. Buyers today, especially younger generations, want to support important causes.