Multiple studies conducted by LinkedIn Selling and others show LinkedIn outperforming other popular platforms like Twitter, Instagram, and Facebook.

This comes as somewhat of a surprise, since Twitter, Instagram and Facebook are all thought to be more popular among users. On average, Facebook has 2.27 Billion Monthly users, while LinkedIn has 280 Million.

It all comes down to intent. While users are on LinkedIn, they’re actively looking for content that can be applied to their business or career. 280 Million is no small number, especially when 40% of those users are logging on daily. Marketers sharing content on prominent social media sites have to bridge the gap between their customers current frame of mind and their business products. With LinkedIn, B2B marketers don’t have that problem.

People come to LinkedIn to find information specific to their field. They are actively looking for what you can provide them. This brings non-intrusive marketing to a whole new level.

In fact, 63% of marketers reported positive results when using LinkedIn to move through the sales cycle. Linkedin has some of the highest pre-sale engagements, with 64%. In comparison, Facebook has an average of 17% pre-sale engagement.

It’s easy to see why 94% of advertisers currently use LinkedIn for B2B marketing. This a platform that has consistently performed and will continue to offer an ideal platform for B2B marketing and a career oriented networking. No wonder Microsoft was willing to buy LinkedIn for $26 Billion.

The numbers speak for themselves. LinkedIn is a perfect platform for your B2B business to find ideal customers and connect with them on a personal level. Now that we see the value of LinkedIn, how do we leverage the network to create a consistent stream of qualified leads?

A good LinkedIn strategy has two steps: Consistent Content Updates and Personalized Messages.

Consistently posting to LinkedIn has two major benefits. First, you establish yourself as an expert in your field. This helps future clients trust you and think of you as an expert on the subject at hand. Consistent updates also keep you in front of your ideal client.

Once you’ve established yourself as an authority on the subject, it’s time to start messaging. You can use LinkedIn’s advanced search options to find your ideal client. Narrow down LinkedIn users by company, title, job experience, and more.

Review profiles to create a message focused around them. Mention any similar experiences you share with them, or draw on recent accomplishments or changes. To further establish yourself as an expert on the subject, try recommending articles or strategies that can benefit their organization or position. The first message you send should be entirely about them.

After you’ve established a relationship with your prospect, it’s time to ask for a meeting. Be sure to lead with the benefits they’ll receive by working with you. By this point, the client should be comfortable enough with you to agree to a call.

Now is the time to start your LinkedIn campaign. As more and more marketers realize the usefulness of LinkedIn, the competition will get more intense. By getting in early you can establish yourself as an industry expert.

Ready to utilize one of the top social media platforms to create a consistent stream of leads? Push360 can help.