Building a Brand
From Inspired Vision to Excellence in Learning
About the Client
As he set out to enroll his child in preschool, the founder of River Academy was met with subpar standards and reoccurring safety concerns. His vision for a state of the art, safe, clean preschool was born. With a passion for excellence he set out to create the best possible educational experience in the local market for young children.
Built From the Ground Up
As a completely new endeavor River Academy needed to garner interest from day one. From blueprint to building to learning - we needed to build a brand along with a building and show it off to the world.
A Digital Face Lift
We started by recreating the visual story of River Academy across the digital landscape. A beautiful and functional responsive website was designed and built, along with updated imagery across social media platforms.
Marketing
Funneling Leads to Create Highly Valuable Potential Clients
Digital Ads
After identifying the most valuable target market, we ran ads across social media and Google. We monitored performance, using A/B testing to determine the perfect message for our audience.
Digital Billboards
The next step was to get people in the door. We designed and posted digital billboards in the geographic area for our target market. Thousands of vehicles saw the offering for a free Open House.
Sidewalk Signs
Next we hit the neighborhood, targeting nearby high foot traffic shopping centers and businesses that potential customers frequent. Our fun sidewalk signs got people to visit the new school.
Giveaway
With the clock ticking towards the Grand Opening we offered a chance to win free enrollment at the school for any child. Who can resist free?
The Results
In less than three months we were able to take River Academy from an idea to a thriving business. Looking to fill only 80 seats in a local market we were able to generate and capture the interest of the community.
232,000
People Saw River Academy Ads Online
4,700
People Clicked on an Ad
300
People Signed Up to Learn More
