KNOW YOUR TALENTS
A Passion for Behavior
Helping one company transform the way we see behavior.
About the Client
Know Your Talents is a behavioral coaching company based in Scottsdale, Arizona. They revolutionize the way their clients hire and manage employees by teaching them to understand and leverage behavior. A recognized leader in their field, Know Your Talents recently won the PDP International Sales Award, a prestigious honor representing the passion and drive the Know Your Talents team has put into becoming a top seller of PDP certifications.
Leveraging Behavior to Outperform
Personality traits are what drive people. Understanding those traits allows hiring managers to place them in positions they’ll excel. Productivity flourishes, job fulfillment skyrockets, and teams work together in unison. Know Your Talents trains management to identify these traits and utilize them for success. The information provided by Know Your Talents can revolutionize every industry.
Our goal was to help KYT usher in a new era of behavioral understanding.
Reinventing a Brand
We started with a complete overhaul of the Know Your Talents brand. We wanted the brand to embody the culture at Know Your Talents. To do this, we created a new look that represented the fun and innovative atmosphere of the company. They’re passionate about what they do, excited to share their knowledge with the world every day. The new brand was applied throughout the company, from website and videos, to marketing and social media platforms.
Marketing
Funneling Leads to Create Highly Valuable Potential Clients
Videos to Engage and Educate
We created professional interview videos featuring the KYT team to build credibility and trust. The most engaging form of media, we placed them strategically throughout the site to increase conversion.
Automation
Know Your Talent's had a great video series to share with the world. We created a multi-step automation to successfully deliver videos to clients who signed up via Rocket Funnel. Clients received a new video each day after signing up.
Social Content & Connections
We created behavior focused weekly blog entries highlighting some of the key points Know Your Talents teaches. These posts were automatically shared across multiple social platforms including LinkedIn, Facebook, and Twitter, expanding KYT’s social reach and drawing in potential new clients.
The Results
We were able to improve Know Your Talent’s digital presence by crafting a new brand reflecting their ideals, creating cinematic quality videos, and growing their social media reach. Everyday, we bring them closer to their goal of sharing the impact behavior has in the workplace.
9.5x
More Site Visitors
94%
Page Views Increase
78%
More Social Followers