BRIGHTON COLLEGE
Targeting a Niche
Bringing Fulfilling Opportunities to the Right Audience
About the Client
Brighton College is an online, fully accredited school that offers a variety of programs. When they were rolling out their Legal Nurse Consultant course, they called us in to find potential students who would benefit from the program while also meeting the requirements.
A Unique Program
A niche career where medical and law meets, Legal Nurse Consultants work in law offices utilizing their medical experience in legal cases. Though this occupation provides generous income and rewarding work, it's relatively unheard of. We aimed to change that.
Marketing
Funneling Leads to Create Highly Valuable Potential Clients
Building an Audience
The Legal Nurse Consultant program had a number of prerequisites that helped us create a very specific audience. In order to be considered for the program, future students had to be an RN in good standing with experience in the field.
Crafting the Ads
We designed our ads to capture the attention of qualified candidates who were ready to return to school and take the next step in their career.
A/B Testing
We watched the performance of our ads carefully. We made small improvements regularly and tested multiple options to see which yielded the best results. Finally, we had the perfect formula.
The Results
By the end of our initial campaign, we were able to supply Brighton College with ample leads and a low cost per acquisition.
560,605
Impressions
4,490
People Clicked on an Ad
510
Leads Generated