While SEO can seem daunting, it can be broken down into easy to understand pieces. One of these pieces is content, such as articles, videos, and graphics.  Keeping SEO in mind while creating content can increase ranking and conversions.

The first step is identifying who you’re writing for and why. If writing to a new prospect you may want to create an article or video convincing them to buy. While beneficial to new clients, it offers nothing of value to existing clients looking to purchase additional products or services.

To fully understand the needs of your audience, consider doing some basic research. Conducting surveys, taking social media polls, or studying the main keywords associated with your products are a few options.

Once you’ve identified your audience and purpose, create a list of keywords relating to your product or business. Research each keyword to find additional terms and see their average search volume. This helps you target the most valuable words. Imagine how each keyword could drive the right (or wrong) kind of traffic to your site. For example, if you’re a car cleaning company offering carpet scrubbing, you’ll want to exclude keywords about home carpet cleaning.

Once you understand your audience, purpose, and keywords, it’s time to start writing.

Lead with your main keywords. These keywords should be in the page title and the heading of your content. Prioritize your keywords and place them throughout your article, giving Google multiple examples of your authority on the subject. Include a variety of keywords for legitimacy and reach. Spamming the same keywords repeatedly can harm your rankings.

Content created for SEO looks different than entries created for ads or email campaigns

Look at the Google Ad below. We've used major keywords like carpet scrubbing and car cleaning to target our ideal audience, and our ad copy is short and exciting. 

This is great for an ad, but if we were creating a paragraph for our website we might say something like this:

Understanding your goal from the start helps you create quality content to boost rankings. Keep in mind SEO is not an exact science, and may take a few tests to fully understand. Structuring your keywords and including SEO basics like alt text and meta descriptions can also improve your ranking.

Need a little help? Search Engine Optimization is one of our specialties at Push360. Contact one of our Online Experts today to learn more!