Blog Post
Official Push360 Blog
Your Digital Ad - Your Rocket Funnel - Nurturing - ROI
- By David Clemons
- •
- 17 Jun, 2017
How does this work? Why is this process the new standard in marketing?
To understand the process and components required to acquire customers ( Digitally) we want to share how and what we do at Push360. Its an amazing process and when we connect the dots, its a beautiful workflow and reporting of measured results of digital marketing technology.
AUDIENCE - First, start with an audience that makes sense to your business and offerings, regardless of the network such as Bing, Linked In , FB, or Google. We will get to the unique features of each later as knowing your audience is the the most important first step. Take out a sheet of paper and list each related item you can about your audience. Think about their interests, who they are connected to, where they go, what do they buy, what do they write or blog about. With this information you can define your audience and set your marketing to show up where these people are online.
AD MESSAGE - Next, write your message to your audience. Conversational styling is always easy to read, but we tend to run out of characters and space. We highly recommend an A/B/C test with short runs and tiny budgets. Take the winner for these tests and push up the budget and reach. What is the one word that your ad is really about? What is the " I must have that" phrase? Get this right and your clicks will increase. A/B/C testing reveals the right direction.
The Rocket - Strapping a rocket on to your brand is no joke. If you get the steps above correct, this step is a game changer in lead acquisition. The Rocket Funnel is a simple idea, a highly crafted landing page with predetermined engagements built into the web page. Its a single web page highlighting the customer brand and offering. Engagements are the top priority for the business. Engagements are the triggers pulled by the customer like: Call, Click, Download, Fill out a form, Register for an event, Get a Quote, Write a review ETC. The Rocket Funnel is directly connected to our automated intelligent marketing system ( AIM) . This is the HUB of the database and customer actions. The more we know about the actions of the customers the more we understand what is working , what is wanted by the customers.
Nurturing the Client - Research shows that less than 2% of your clients online will purchase the first time they see your marketing. It can take up to 6 touch points or digital engagements, to convert the viewer into a paying customer. Nurturing takes time. Having a well thought out plan of delivering value and free offerings such as FREE DOWNLOAD!, or FREE SEMINAR!, or a greatly discounted product for only the shipping cost is a great way to continue the conversation.
ROI - Every step we take, dollar we spend is measured on hits, views, clicks, calls , downloads, quotes, forms that have the customer data, ETC. This brings the customer closer to becoming a paying customer.
This new day of digital marketing is exciting. There is a lot going on within the industry. It seems like everyday we are learning new ideas and creating new innovative ways to deliver digital messaging that get results. Our clients have seen the results of this. We have had clients tell us they need us to stop the lead acquisition process, while they figure out how to convert leads to customers. We get it.
David Clemons
CEO Push360.com
AUDIENCE - First, start with an audience that makes sense to your business and offerings, regardless of the network such as Bing, Linked In , FB, or Google. We will get to the unique features of each later as knowing your audience is the the most important first step. Take out a sheet of paper and list each related item you can about your audience. Think about their interests, who they are connected to, where they go, what do they buy, what do they write or blog about. With this information you can define your audience and set your marketing to show up where these people are online.
AD MESSAGE - Next, write your message to your audience. Conversational styling is always easy to read, but we tend to run out of characters and space. We highly recommend an A/B/C test with short runs and tiny budgets. Take the winner for these tests and push up the budget and reach. What is the one word that your ad is really about? What is the " I must have that" phrase? Get this right and your clicks will increase. A/B/C testing reveals the right direction.
The Rocket - Strapping a rocket on to your brand is no joke. If you get the steps above correct, this step is a game changer in lead acquisition. The Rocket Funnel is a simple idea, a highly crafted landing page with predetermined engagements built into the web page. Its a single web page highlighting the customer brand and offering. Engagements are the top priority for the business. Engagements are the triggers pulled by the customer like: Call, Click, Download, Fill out a form, Register for an event, Get a Quote, Write a review ETC. The Rocket Funnel is directly connected to our automated intelligent marketing system ( AIM) . This is the HUB of the database and customer actions. The more we know about the actions of the customers the more we understand what is working , what is wanted by the customers.
Nurturing the Client - Research shows that less than 2% of your clients online will purchase the first time they see your marketing. It can take up to 6 touch points or digital engagements, to convert the viewer into a paying customer. Nurturing takes time. Having a well thought out plan of delivering value and free offerings such as FREE DOWNLOAD!, or FREE SEMINAR!, or a greatly discounted product for only the shipping cost is a great way to continue the conversation.
ROI - Every step we take, dollar we spend is measured on hits, views, clicks, calls , downloads, quotes, forms that have the customer data, ETC. This brings the customer closer to becoming a paying customer.
This new day of digital marketing is exciting. There is a lot going on within the industry. It seems like everyday we are learning new ideas and creating new innovative ways to deliver digital messaging that get results. Our clients have seen the results of this. We have had clients tell us they need us to stop the lead acquisition process, while they figure out how to convert leads to customers. We get it.
David Clemons
CEO Push360.com