Intro to Sales Funnels - The Push360  "Rocket Funnel" 

The Rocket Funnel™ is designed to be a fast, targeted web page that motivates the visitor to engage in a predetermined outcome like purchasing a product, downloading an e-book or signing up for a seminar, super-sizing the order and even down-sizing the order.

A Funnel starts as a single responsive webpage that creates the results of a planned outcome. Sales funnels generally are one long responsive page without topline menu bar. Strategically, this design means there is only one direction, scroll down or buy now!

As the image shows, the top ring represents the largest group of people who are presented an offer, then the users that select the offer or engagement advance to the next ring. Additionally, the Rocket works with a single focus to get the viewer to act, then expands automatically to reveal another option or choice like a different price point or complete product bundle that can be purchased as a special One-Time-Offer (OTO).

Marketing is not just selling! Not everyone buys on the first visit, in fact less than 2% actually buy anything on the first visit. Nurturing plays an important role of the customer relationship, over time, keeping the customers interest with high value offers – generally free or almost free.

Funnel selling is not a new concept. In fact, it has been around for a long time.  The upsell has been around and familiar to most of us. Today the Internet provides the tools we need to build, publish, deliver and track the funnel activities and the results are amazing.

The new web pages of the Internet will be designed with a question answered of , “What funnel are we going to use for this page layout?” You see it is agreed by most marketers that a sales funnel can be extremely elegant as well as sells functional.

More to come on the Push360 Rocket Funnels -