Get the most out of Facebook Advertising – with Rocket Funnels

Customers visit your site and explore the Rocket Funnel web page

The funnel has only one direction, vertical scroll down

The offer, secondary offer, discounted offer , OTO are presented

They choose to accept an offer or move on deeper into the funnel

They choose an engagement that fits their interest or leave

Marketing automation takes over the relationship

Steps to Successful Rocket Funnel Building:

1.) Advertise - Choose a Ad Network like Facebook, Linked In , Google Adwords

These powerful networks help us create a relevant audience(s), a targeted high value group of prospects that are interested in your company offering(s). Set an AD budget and create the perfect advertisement that excites customers. (Realize this takes some expertise.)

2.) Link To Funnel - The AD(s) are linked directly to our Rocket Funnel.  When a new customer clicks the link in the ad, it opens the Rocket Funnel. The high value offering is front and center, above the fold, easy to read, understand and engage in.

3.) Value Required - Offer a FREE or almost FREE gift to your new subscribers or customers. This will create a large pool of customers who become aware of the company and offerings as well a list to market to.

To bring high value to your new customers, think about what the customer needs for their business or for themselves personally. The free offering needs to have real value, with current content that is unique. Digital downloads, e-books, seminars, books, multi-day video courses, kits, studies, invites, and even really cool small ship-able products.

If the customers are not converting here, change your offer and value level.

4.) Data Provided by Customer -  Once a customer has decided to provide their data within the Rocket Funnel, they have established a small spoonful of trust. They want to see if the Free Offering really has value. If the delivered offering/gift has high value , the trust-relationship has begun.

Rocket Funnels focus on actions taken by the prospects. Our business goal is to have them subscribe to our list providing us the data we need to build a long term and meaningful relationship with the customer. Automated Marketing and person-to-person are always critical steps in building trust.

5.) Automated Marketing and LTV – Have you heard of LTV? I’m pretty sure you have. Life-Time-Value to a company and to the marketer is just everything. Every list, and every person within is the roadmap to success for both the company and the marketer creating the relationship and nurturing programs. List management and segmentation is key and this takes focus by those who understand the marketing system. Its developed over time, but it has extremely high value.

Automated Marketing or as we call it (AIM) is a predetermined series of marketing steps we deliver based on the actions of the client, or no action by the client. As part of the funnel we determine which AIM program is best for the client.