Did you know 76% of shoppers who search for an item on their mobile devices visit a related store within the next 24 hours? Of these shoppers, 28% of them make a purchase. You can take advantage of these statistics! Use Google Local Inventory ads to direct shoppers to your store. These ads are particularly useful if you have both an online and brick and mortar store as  Google can show relevant ads to more customers.

You can customize ads with item, location, and device. For example, if a client within 1 mile of your location searches for an item you have in your physical location, they’ll see a Local inventory ad. If they can see the product they want is right around the corner, you’ve provided them incentive to purchase directly from you. Alternatively, if someone 20 miles away searches for the same item, they’ll see an ad directing them to your online store.

Google pulls this information from your Local Product Feed, where you specify which items are available online and/or at your physical location. Remember to keep this product list updated so shoppers have accurate information. Use Google Local Inventory to drive traffic to your store and boost sales!

If you recognize the value of these ads but lack the time to implement them yourself, we can help! At Push360, we can create and manage your google campaigns for maximum success.