For every $1 spent on email campaigns, companies see an average ROI of $38.  This return supersedes that of social media campaigns by 40 times! These incredible returns showcase the power of email drip campaigns.

Now we understand the value of drip campaigns, let’s start creating!

The first step is understanding the purpose for your campaign and your target audience. If you’re marketing to a list of people who recently subscribed from your website, your purpose might be to promote consistent engagement and drive return traffic. If you have an older list of contacts your goal might be to reignite a relationship. Identifying your audience helps you target their desires, needs, and fears.

Now that we have a clear understanding of each campaign and its purpose, let’s start drafting emails. Aim to write all of your emails in a single sitting, this helps create a unified tone. When writing your emails use familiar language, like when writing to friends.  

Each email should be able to stand alone while fitting in to the campaign. Think of each email as a stepping stone to a larger goal. With that in mind, each email needs to provide value to the reader while providing a sense of urgency. For example, a discount code that expires at midnight offers a reward while encouraging action. If readers don’t feel rewarded or interested by your email, they’ll eventually unsubscribe.  

Remember the majority of emails are read on mobile devices. Aim to have 3 to 4 paragraphs in each email with 1 to 3 lines each. In total you should have around 80 words and a max of 3 photos. While these are best practices for a broad email campaign, certain industries such as medical may benefit from longer emails and more images.

Subject lines are another opportunity to engage. Including personal information like names and cities can boost your response rate along with questions, product offers, or humor.

Always include a call to action without being too pushy, even if it’s visiting a recent blog post, forwarding an email, or looking at an offer on your website. Having a CTA encourages your prospects to move forward through the sales process in an engaging way.

Each campaign should have 4-11 emails. When someone joins your email list, send an automatic welcome email to establish the relationship. Then wait a few days and send your second email. For example, you could send emails on day 1, 4, 7, 14, and 19. Or, you could send them every other day depending on the goal of your campaign.

Automated email campaigns are well worth the initial effort to create. Automations allow campaigns to run in the background so you can focus on other aspects of your business. Interested in the rewards of email marketing but short on time? At Push360 email campaigns are one our many specialties. Contact us today for more information on how we can build your business, save time, and revolutionize your marketing efforts.