The 5 Top Marketing Metrics Requested By CEO and Business Owners

Internet and marketing innovations have given great opportunity to business leaders and owners by knowing more about what is driving their businesses in ways of big data. Data is really the intelligence in every company to drive initiatives, and to make decisions about how to grow and profit.

Today any business that is not watching the analytics of the business and it's data, is taken advantage of by competitors that watch their marketing metrics daily. The leaders know their numbers and they make use of competitors information as well.

The CEO insight report is more specific to questions asked by those who are responsible to grow the revenue line and who are approving the checks to pay for marketing and advertising. The fastest approach to presenting the most important requested information, is knowing what most leaders are going to ask. Everything else is noise.

We are fortunate to speak directly to business owners and we pay attention to the questions they ask. Here's a few of the most common:

• What are we spending on each advertising network and what is our ROI?

• What is our total monthly, quarterly cost of marketing and advertising?

• What is our cost per lead?

• What is our cost per customer acquisition, or customer conversion?

• What are the best performing advertising campaigns? Social campaigns?

• What is the highest converting engagement, such as video, download, calls, membership, etc?

• Which advertising platform such as Google Adwords or Facebook is generating the most conversions?

• How has the customer data base grown in the last 7 days to 90 days ?

• If we spend more on the top campaigns do the numbers scale in our favor?

In most cases, the leadership team is comprised of the CEO, CMO, CFO, and or business owners and are focused on driving profitibility through ROI. Every dollar spent should speak their language of profits, $ = $x2+.

The more sophisticated the marketing practices and shared knowledge is within the company, the more substantial these questions are. These questions are responsible for driving our relationship. ROI is at the top of every discussion.

We believe in making the marketing data available in real time, 24/7, to leadership and provide notifications through email, which has proven to be the most effective communications channel to reach the leaders within a company. Within the email body  we include the reminder that the company marketing metrics is available by clicking the link, which provides a easy path to company numbers and their value.

We craft our reporting communications to provide ease of use and trust. We know that every company is unique and we listen for what is needed as the top priorities of the company.