Official Push360 Blog
Digital Footprint (Digital Shoes™)
- By David Clemons
- •
- 15 May, 2017

The Push360 dashboard provides an instant view of digital assets like sales funnels, landing pages and entire websites that are currently live, with active campaigns and producing the KPI's in real time.
Run faster with Digital Shoes™
Our first goal in understanding the health of a company is to conduct a site audit, drilling for information about the company’s brand power, brand story and link value. The site audit is a comprehensive look at the existing digital footprint and associations. We want to search and find every link found publicly on the Internet that’s associated with the brand, products, services and social side of the business. Additionally, we look at every advertisement published to see the history of the brand and offerings. Knowing what has already happened helps us plan for the next big marketing campaign.
We understand the investment that has been already made with the existing web presence, and we look to take advantage of existing web placement, SEO, meta data, meta tags and links that are needed. In almost every business case we can determine improvements in the existing digital assets. If we cannot find an improvement, we are the first to compliment the business managers on the digital footprint strategy that has been created.
Once we understand your web presence, we start looking at what is usable, what is missing and what is definitely needed. Lead Funnels/ Sales Funnels are our primary focus. These are the new digital shoes that will help drive leads and conversions because they are designed that way, from the start.
Funnels create urgency and high value leads for conversions. This includes the ultimately optimized landing pages with extremely focused engagements. These engagements will be either directly linked to the optimized landing pages, or platforms of Facebook, Linked In, Google + and others.
The outcome of all of the newly created assets, your Digital Shoes, is the path to high quality lead acquisition and product and service sales.
This is a paradigm, a change of the old and forging ahead with new innovation, and better marketing with better results.
