Official Push360 Blog

Push360 - Sales Funnel for Business Growth

  • By David Clemons
  • 27 Apr, 2017

Funnels are out "Secret Sauce" that aren't so secret. We have applied these ideas for years, but they helps us laser focus our marketing.  

Sales funnel marbles

Digital Marketing Magic – The Sales funnel

It doesn’t take a million-dollar-website and expensive staff members to create online sales and growing business revenue on the internet. It seems like “secret sauce” to most business owners and mangers, but its not.

To understand how it works, think of this technology as a new business marketing workflow using new skillsets. In the next few moments you will read what the masters of marketing already know. The difference between knowing and “DOING” might be the real secret here.

The SALE FUNNEL is an online, web-based presentation of simple ideas that helps a customer understand your company, product offers and sales offers.

4 Steps to Know Your Customer  A clear picture of business success is knowing your customer and knowing your solution to their pain points. We spend more time upfront understanding the following items:  

 

1.) Audience Definition  - What do these people like? Reading? Traveling? People? Events? Groups? Subscriptions? Blogs?

2.) Geographic Location  - Targeting

3.) High Value Offer – Free, Limited Time, Limited Stock, ext.

4.) Solution Solving Issues - Sell the Benefit – What is your Value to the Customer?

 

If you take the time to define this step in marketing, the sales funnel will present much more profitable results.

 

Definition of the Business Sales Funnel

 

Most companies are missing this! The old fashion designed websites are killing the sales process. Its too difficult for the customer to understand what is being offered. What is needed - right now - is a sales funnel.

Our goal is to reach more interested buyers and make more sells. Most business owners realize the key to profits is to maximize all areas of marketing, advertising and selling, bringing focus and attention to your products and services.

What is the difference between a web page and a sales funnel?  All funnels have similar basic elements and the fundamentals will work across many industries and business focuses.

Take a look at this.

Our “Secret Sauce” Is Not So Secret!

We know what works.



Know Your Audience Likes and Behavior

Define Your Audience Within Your Ads

Link Your Converting Landing Pages

Use Proven Funnels Designs

Create a Valuable Offer

Use Video to Explain

Create Urgency  

Use Less Text

Repeat 2X

Engage

Earn

$

The "Funnel" is a group of pre-determined elements that make up the offering. The funnel has a few very basic zones. These zones can be rearranged in many formats, but the components need to be present for the buyer to make a decision. Your goal is to have the customer reach a “YES!!!” or “NOT NOW”. 

****Stay Tuned for more on this topic of “Know Your Audience”  and the Basic Components of a Sales funnel.

David Clemons 

Co-Founder - Push360.com