Brand Strategy and ContinuityThe company brand represents every customer, every provider, partner and members of the equity or executive team. It is an investment of considerable thought. Our mutual goal is to create a definitive plan in the use, digital and print distribution of, and sharing of the “Brand”.
Continuity of branding is an effort by every team member and partner. Brands need to remain consistent in every impression regardless of delivery medium.
To accomplish this we will create a “Brand Guide Lines” document that provide a continuity of brand use, examples and specific guidelines when
using the logo.