Push360 Managed Targeting - 6 ways to target your audience

Views+Clicks+Engagements = Conversions + Sales+ROI 

Now you have the confidence of knowing your audience “KYA” so that the budget you spend on advertising is meaningful and aimed at the right customers. 

A combination of these “Audience Targeting Methods” is recommended based on your company goals and time to performance expectations.  

1. Retargeting 
2. Geo-Targeting 
3. Category Targeting 
4. IP Targeting 
5. Network specific targeting 
6. List Specific Targeting

Big-Data, or your marketing data, is collected and reported based on your needs. Many studies have show the value and effectiveness of using Retargeting  as your core method, but within a balanced strategy. Check out IAB Research Labs, its an amazing source of marketing data. 

Using any one or all of the 6 methods listed above need to have a “Flight Plan” with enough fuel to move your campaigns ahead and with time enough to collect real data. 

Its not always easy to understand the dichotomy of marketing. It takes time for clients to really understand why each of these are so important to a successful marketing and advertising program.   As you can tell by our massive banner of RETARGETING, we favor this type of ad strategy for our clients. It makes a huge difference to their customer attraction. It actually follows the customers around the web - reminding the customer they are very interested. Significant ROI - significant customer retention of interest. 

Try these in a balance "Flight Plan" and you will get to your destination or ROI much happier. 

David Clemons CEO LearnCast / Push360