Home of the Original Push Mobile Media: Official Blog

Coronavirus Reponse

Tue, 24 Mar 2020 19:56:57 GMT

The Road Ahead

COVID-19 (coronavirus) has taken the world by storm. As the number of confirmed cases in America continues to rise , we encourage everyone to do their part by following guidelines outlined by official sources such as the World Health Organization . In an effort to “flatten the curve,” nations around the globe are shutting down borders, closing businesses, and asking everyone to stay home. In addition to the state of our health, the economic impact will be drastic.

We understand the hard choices business owners now face. Industries are being told to drastically change their services or asked to close down completely. This means changing the way employees work (if at all) and seeing income dwindle or dry up.

The alarm bells are ringing for businesses everywhere. But opportunity awaits. Consider making the most of these uncertain times by improving your core business practices. When the storm passes, your business will be stronger than ever and ready to take on the world.

Consider “At Home” Services

What can your company do online or over the phone? Maybe it’s a service you don’t generally focus on or one that you don’t currently offer but could fit into your business model. Now is a wonderful time to explore these options, as more people are working remotely or finding themselves with spare time.

This is even applicable with the healthcare industry. Instead of offering in-person consultations, consider a video call to your patients in the comfort of their own home. There are immediate benefits during the current crisis, as well as long-term bonuses. Telework saves time and resources.

Invest in Employee Training

Finding time for employee training and development can be difficult in the usual frenzy of every day business. Now’s the time to act! Even if your employees aren’t in the office, you can offer online training or virtual meetings. Prep your workforce during the slowdown so they’re ready to hit the ground running.

Tackle “Back Burner” Projects

Are there any tasks you’ve been putting off to focus on the “money making” parts of your business? Take advantage of your downtime by investing in the future of your company. This can include anything from redesigning your website to creating that new sales strategy you’ve been thinking about. Even if you don't have the resources to finish such a project, you can still lay the groundwork or even just outline it.

Build Brand Recognition

Businesses show their true colors during hard times. Could your company offer resources or discounts to help at-risk members of your community? You can build recognition, trust, and loyalty for your brand right now. Take Uber Eats for example. They’ve waived their delivery fee to help both customers with lowered incomes and local businesses with reduced clientele stay in business during shutdowns. The economic measures being taken affect everyone in the community. How could your business help?

As COVID-19 continues to sweep across our nation, we want to reiterate both the seriousness of the virus and the need for cool heads. Times like these are best weathered by adaptable, flexible businesses who can do what’s needed while planning for the future.

At Push360, we’re standing by to help you navigate these tricky waters. If you have any questions regarding the tips above or other business endeavors you may have, please don’t hesitate to reach out!

The Value of Conversions

Sat, 09 Nov 2019 01:21:07 GMT

Using Conversions to Track Real Ad Cost

Conversions are one of the most valuable metrics when managing a pay per click (PPC) campaign. Other metrics like cost per click (CPC), or cost per impression (CPM), can indicate how well your campaign is performing overall, but conversion tracking tells you the true value it’s creating for your brand.

So what are conversions anyway?

A conversion is a user action leading to or indicating a sale. The most commonly tracked conversions are sales themselves. This might give the impression conversion tracking is only for ecommerce businesses, but that’s not the case.

While sales are the easiest conversions to track, they’re not the only ones available. Google Ads for example allows you to track site duration, calls, page visits, form submissions, and more as conversions. Tracking this kind of data shows which ads are producing revenue. You also use conversions to measure results when making changes to your campaign.

Contact conversions are particularly useful for any business with an online presence, showing how much you’re paying for every new prospect who reaches out to you. They track contact form submissions, phone calls made directly from ads, or mobile users clicking on your phone number. Both Google and Facebook allow you to easily assign and view these conversions.

Utilizing and understanding conversion tracking is key to measuring ad performance, tracking return on investment, and ultimately boosting revenue. A wide range of conversions are available, each with specific benefits. Our online experts can help you identify and set up the conversions most valuable to your business. Get started today!

ShipStation: A Shipping Solution

Thu, 03 Oct 2019 22:23:34 GMT

Automate Shipping, Save Time!

E-commerce is now a commonplace solution for the modern world. Today's internet savvy customers consistently choose click to purchase instead of a brick-and-mortar store visit. Thankfully it’s easier than ever for retailers to keep up with a variety of user friendly online store solutions available. But not all e-commerce comes with shipping solutions.

One crowd favorite is ShipStation. With the most 5 star ratings out there, and support for integration with over 100 e-commerce options, it’s a great choice for any business looking to sell online. ShipStation also includes international shipping, a mobile app for tracking products and sales, and the ability to create reports for accounting, inventory, shipping, and products.

How does it work?

ShipStation integrates with your shopping cart by automatically creating a label for you with the customer’s information. Once the label is created, you just print it out, stick it on, and mail your product. You can track your package’s progress and even get discounted rates from some shipping companies like USPS.

Pricing comes in tiers, with different features for each, but primarily depends on how many items you intend to ship. Starting at just $9/month the basic plan allows you to ship 50 products with 1 user. Prices go up as you add more packages or users, and add additional features like customized packing slips and labels.

While ShipStation doesn’t provide fulfillment , it does integrate with Fulfillment by Amazon (FBA) and Shipwire. These softwares can work together to fully automate the shipping of any ecommerce products.

Need some help navigating your company to a digital future? Let our online experts help!

Fuel Leads with Rocket Funnels

Fri, 23 Aug 2019 19:31:45 GMT

It’s time to launch your product sales with Rocket Funnels™

Are your sales stagnating with traditional landing pages?

The "tried and true" landing page promises results, but frequently fails to produce what you are expecting . Thankfully, we've figured out the problem. Landing pages lack sales psychology. In other words, they fall short when it comes to convincing leads they should take action. So we designed a simple marketing tool to replace this outdated sales tool. Rocket Funnels™ aren't designed to just lead a customer to a form, they're built to sell your products and services.

So how do they work? Rocket Funnels lead customers through a series of value statements. Starting wide at the top to capture the interests of a large audience, Rocket Funnels™ narrow their focus as customers progress through the funnel. Leads are presented high quality media, from video to text, with engaging information specific to their personal interests. Throughout the process they are given the option to buy, join, or take another action. If a lead decides to exit funnels, we show them one last incredible offer to recapture their interest and return them to the funnel.

The basic idea of Rocket Funnels™ are simple; to inspire, motivate, and sell. We work closely with our clients to craft offers and value propositions your customers will love. The final result: a sales funnel designed with intelligent motivators to drive results. We continue to monitor and improve your Rocket Funnel™ for maximum returns.

Ready to get started?

What's the best platform for high conversion leads?

Thu, 08 Aug 2019 18:05:25 GMT

Time and time again, LinkedIn has proven itself to be one of the best platforms for lead generation, conversion, and client interaction pre- and post-sale.

Multiple studies conducted by LinkedIn Selling and others show LinkedIn outperforming other popular platforms like Twitter, Instagram, and Facebook.

This comes as somewhat of a surprise, since Twitter, Instagram and Facebook are all thought to be more popular among users. On average, Facebook has 2.27 Billion Monthly users , while LinkedIn has 280 Million .

It all comes down to intent. While users are on LinkedIn, they’re actively looking for content that can be applied to their business or career. 280 Million is no small number, especially when 40% of those users are logging on daily . Marketers sharing content on prominent social media sites have to bridge the gap between their customers current frame of mind and their business products. With LinkedIn, B2B marketers don’t have that problem.

People come to LinkedIn to find information specific to their field. They are actively looking for what you can provide them. This brings non-intrusive marketing to a whole new level.

In fact, 63% of marketers reported positive results when using LinkedIn to move through the sales cycle. Linkedin has some of the highest pre-sale engagements, with 64%. In comparison, Facebook has an average of 17% pre-sale engagement.

It’s easy to see why 94% of advertisers currently use LinkedIn for B2B marketing. This a platform that has consistently performed and will continue to offer an ideal platform for B2B marketing and a career oriented networking. No wonder Microsoft was willing to buy LinkedIn for $26 Billion.

The numbers speak for themselves. LinkedIn is a perfect platform for your B2B business to find ideal customers and connect with them on a personal level. Now that we see the value of LinkedIn, how do we leverage the network to create a consistent stream of qualified leads?

A good LinkedIn strategy has two steps: Consistent Content Updates and Personalized Messages.

Consistently posting to LinkedIn has two major benefits. First, you establish yourself as an expert in your field. This helps future clients trust you and think of you as an expert on the subject at hand. Consistent updates also keep you in front of your ideal client.

Once you’ve established yourself as an authority on the subject, it’s time to start messaging. You can use LinkedIn’s advanced search options to find your ideal client. Narrow down LinkedIn users by company, title, job experience, and more.

Review profiles to create a message focused around them. Mention any similar experiences you share with them, or draw on recent accomplishments or changes. To further establish yourself as an expert on the subject, try recommending articles or strategies that can benefit their organization or position. The first message you send should be entirely about them.

After you’ve established a relationship with your prospect, it’s time to ask for a meeting. Be sure to lead with the benefits they’ll receive by working with you. By this point, the client should be comfortable enough with you to agree to a call.

Now is the time to start your LinkedIn campaign. As more and more marketers realize the usefulness of LinkedIn, the competition will get more intense. By getting in early you can establish yourself as an industry expert.

Ready to utilize one of the top social media platforms to create a consistent stream of leads? Push360 can help.

The Power of Negative Reviews.

Fri, 11 Jan 2019 03:33:24 GMT

Negative Reviews can Strengthen Your Company.

Seeing negative reviews about your business or product can be discouraging. Business owners usually want to avoid negative reviews at all costs. But they can actually be a force for positive change. When you get a negative review it’s time to take action to counteract the damage and learn from your mistakes.

While negative reviews can be frustrating, they can be opportunities for growth. Your customers provide unique insights on what they value most. You may find their desires differ from your expectations.

Negative reviews usually come in two varieties. Some are unnecessarily harsh or rude and don’t provide anything constructive. These may seem useless but can actually help shape your company image by how you respond. This can also influence customers to leave politely worded negative reviews, which can help boost sales. Reacting with kind words and an effort to make it right will establish you as a responsive, caring company.

Don’t shy away from negative reviews! Be proactive and responsive to create a friendly digital presence and impact sales positively. Negative reviews may be upsetting, but they can benefit you in the long run.

Looking for more advice on reviews? Check out these other helpful articles:

Setting Up and Monitoring Facebook Reviews

10 Ways to Deal with Negative Reviews

Turning Bad into Good: Handling Bad Reviews

Tweeting Your Way to the Top: A Guide to Twitter for Small Businesses

Wed, 09 Jan 2019 03:59:37 GMT

Twitter is a micro-blogging platform with the power to expand your brand, increase your following, and improve your sales.

Twitter is an incredible way to connect with your audience. Currently 70% of small businesses are on twitter, broadcasting messages about their products, engaging with their target customers, and creating rapport in their field.

With Twitter, you get what you put into it. By tweeting multiple times a day and interacting with your audience, you can grow a following to increase new and repeat customers.

Your Twitter profile should be an extension of your brand. When choosing a Twitter handle, using your company’s real name makes it easier for people to find you. For example, if your name is Super Car Wash in Boise Idaho, create a twitter handle like @supercarwash, instead of @idahocarwash.

Add your logo as your profile picture, and create a custom banner that represents your brand.

Once your profile is ready to go it’s time to find and interact with potential clients and influential people in your field.

To be successful on Twitter you must be active. This includes tweeting multiple times a day, retweeting relevant content, and actively looking for leads.

The advanced search tool is a great way to find leads. You can search by phrase, username, location, time period and more. For example, Let’s say you’re looking for clients who have attended a recent Color Run in Scottsdale, AZ. You can search for tweets with the hashtag or phrase “Color Run” that were posted around the Scottsdale area within two weeks before or after the race.

Once you’ve identified your clients you can connect with them directly by replying, retweeting their tweets, or mentioning them in a future tweet of your own.

This direct interaction builds relationships between your clients and your brand, boosting your follower count as a result. Actively reaching out to your audience can have a real impact on your business; 67% of twitter users say they’re more likely to buy from a brand they follow.

Twitter generates around 500 million tweets per day , so it’s easy to get lost in the noise. To remedy this, consider sending out tweets more than once. It’s okay to send the same tweet 3-4 times a day, but reword it slightly to convey the same message. Repeating tweets too often will drive followers away, so use caution.

Interactions, purchases, and customer loyalty can all benefit from an active Twitter account. Tweets should be crafted with the same caution as any other marketing material. One misguided tweet can cause significant damage to your reputation. Have a clear idea of your company’s voice when drafting tweets, and shy away from anything overly controversial.

Ready to get tweeting, but looking for assistance? Social Media management is one of the many specialties at Push360. Contact us today to discuss what an active social campaign can do for you!

Push360 Is Proud to Announce New Support Videos

Mon, 10 Dec 2018 23:04:55 GMT

Push360 now offers support videos for our most popular tools and features.

In addition to our support page and live assistance, we now offer narrated videos which cover the dashboard, media gallery, all our project tools and more. These support videos will make our tools even easier to use, assisting you in the creation of stunning websites and effective marketing campaigns. These videos are designed to show the benefits of each tool and the best way to utilize them for success.

Video is one of many services offered by Push360. Using top of the line equipment and softwares, we can create media for any organization or project. Need cinematic quality content for your website? Let us know.

To view our new support videos, click here.

What is Cause Based Marketing?

Sat, 08 Dec 2018 07:22:36 GMT

Businesses can’t afford to stay quiet in our modern, social world.

A staggering 91% of consumers say they’re likely to switch to brands who support a good cause if they have similar price and quality. Additionally, 92% of consumers say they would buy a product or service if it positively impacted society or the economy. Buyers today, especially younger generations, want to support important causes.

Cause-Based marketing can help your business appeal to younger audiences while making a positive difference in the world.

So how does it work?

There are two common cause-based marketing tactics. The first involves partnering with another company, generally a non-profit, that is actively supporting a cause. Partnering with respected charitable groups not only shows you’re invested in the issues your audience cares about, it also broadens your exposure to the audience of the cause itself.

The second marketing method is building marketing campaigns to benefit a particular cause. For example, you could run a promotion where 10% of every purchase made is donated to a charity of your choice. This is a great way to engage in shorter term cause-based marketing.

With either method, the first step is finding a cause you and your team are passionate about to drive the best results.Once you’ve decided on a cause, the next step is to choose a partner. Even if you’re running an in house campaign to raise money, you still need to decide where it will be donated.

To get the most from cause-based marketing, consider donating your time in addition to money. While large donations are helpful, being active in the field can have an even greater impact on your company's reputation.

A great example is Maker’s Mark . This bourbon company partnered with One Warm Coat, a non-profit dedicated to providing coats to those in need. Maker’s Mark traveled to multiple cities, encouraging coat donations and giving out hot cocoa and cookies shaped like their bottles. The campaign, “Give Cozy, #GetCozy” increased donations while boosting public perception of the Maker’s Mark brand.

Social advertising plays a significant role in cause-based marketing. The core of audiences who respond to this type of campaign can be found on social platforms such as Facebook, Instagram, and Twitter. Use these platforms to promote your cause, gain traction, and grow your social following during and after the campaign.

Cause-Based marketing is a great way to drive awareness while connecting with your audience. This mutually beneficial tactic is quickly becoming the best way to market to younger generations. Grow your business and your brand while promoting positive change in the world!

Sound great, but looking for some expert tips to implement cause-based marketing in your own company? Our team of marketing professionals is ready to help.

The Keys to Successful SEO Content

Tue, 27 Nov 2018 17:26:49 GMT

Boost SEO with Quality Content

While SEO can seem daunting, it can be broken down into easy to understand pieces. One of these pieces is content, such as articles, videos, and graphics. Keeping SEO in mind while creating content can increase ranking and conversions.

The first step is identifying who you’re writing for and why. If writing to a new prospect you may want to create an article or video convincing them to buy. While beneficial to new clients, it offers nothing of value to existing clients looking to purchase additional products or services.

To fully understand the needs of your audience, consider doing some basic research. Conducting surveys, taking social media polls, or studying the main keywords associated with your products are a few options.

Once you’ve identified your audience and purpose, create a list of keywords relating to your product or business. Research each keyword to find additional terms and see their average search volume. This helps you target the most valuable words. Imagine how each keyword could drive the right (or wrong) kind of traffic to your site. For example, if you’re a car cleaning company offering carpet scrubbing, you’ll want to exclude keywords about home carpet cleaning.

Once you understand your audience, purpose, and keywords, it’s time to start writing.

Lead with your main keywords. These keywords should be in the page title and the heading of your content. Prioritize your keywords and place them throughout your article, giving Google multiple examples of your authority on the subject. Include a variety of keywords for legitimacy and reach. Spamming the same keywords repeatedly can harm your rankings.

Content created for SEO looks different than entries created for ads or email campaigns

Look at the Google Ad below. We've used major keywords like carpet scrubbing and car cleaning to target our ideal audience, and our ad copy is short and exciting.

This is great for an ad, but if we were creating a paragraph for our website we might say something like this:

Welcome to Super's Car Wash! We offer a broad range of car washing services, including carpet scrubbing, leather polishing, and full interior details. Services can be purchased separately, or combined into one low price. Click here to learn more!

Understanding your goal from the start helps you create quality content to boost rankings. Keep in mind SEO is not an exact science, and may take a few tests to fully understand. Structuring your keywords and including SEO basics like alt text and meta descriptions can also improve your ranking.

Need a little help? Search Engine Optimization is one of our specialties at Push360. Contact one of our Online Experts today to learn more!

Increase Sales with Amazon, Google Shopping, Ebay, and more!

Mon, 19 Nov 2018 22:04:35 GMT

Connect Your Online Store to Sell Across Multiple Platforms

Listing your products on multiple sales channels expands your audience and increases your sales. Ecommerce platforms such as Amazon, Ebay and Google have millions of daily users looking for products just like yours. Many social media sites, including Facebook and Instagram, allow you to list products and interact with your target audience as well.

With Push360™ it's easy to sell across multiple platforms. Just add your product catalog to your store, then enable additional marketplaces by navigating to the sales icon on the tool bar and selecting “Manage Store.” From there, click the megaphone tab to be presented with a list of available marketplaces.

You can easily manage product descriptions, images, and prices all from your website. With marketplaces enabled, changes made to items on your website are automatically applied to other platforms.

Products can also be edited and uploaded while your computer is offline. Simply make the changes you’d like, and the updates will go into effect once you have an internet connection. To apply this feature, go the megaphone tab and click “Mobile.”

Push360 is making selling your products as easy as 1-2-3. Manage your products on multiple platforms from one place, regardless of your internet connection or location. Ready to take your online sales to the next level? Give us a call today and out team will help you sell your products on the largest online stores available.

Rocket Funnels: Engineered for Success!

Fri, 16 Nov 2018 04:58:30 GMT

Increase Conversions and Sales with Rocket Funnels!

Driving quality traffic to your site is the first step to increasing sales. When potential clients reach your website, you need to lead them effortlessly through the sales process with compelling information. The success of these steps depends heavily on both the quality of your product and web page.

Commonly referred to as a sales funnel, this process includes stages of awareness, initial interest, consideration, intent to buy, evaluation, and the ultimate goal of purchasing. In other words, sales funnels include every step from product introduction to checkout. A poorly designed sales funnel means lost sales.

For years we’ve been using and experimenting with sales funnels, learning the best practices for boosting sales. Now we’re offering our best designs to our customers. We call them Rocket Funnels. They’re designed to improve sales and lower the time from awareness to purchase.

Many funnels ask prospective buyers to wade through multiple pages of content, overwhelming them with information. Rocket Funnels use a single focused landing page to streamline the sales process. Leads are presented with engaging information and high value offerings, allowing them to quickly make an educated purchase decision.

Rocket Funnels can improve conversions for any product offering or business. Our team of marketing experts fully designs the funnel, allowing you to focus on what matters most, your business.

Ready to launch your sales? Try Rocket Funnels today!

Drip Campaigns that Get 40X the Results!

Tue, 16 Oct 2018 15:15:36 GMT

Email campaigns are proven to engage your audience and drive your brand.

For every $1 spent on email campaigns, companies see an average ROI of $38. This return supersedes that of social media campaigns by 40 times ! These incredible returns showcase the power of email drip campaigns.

Now we understand the value of drip campaigns, let’s start creating!

The first step is understanding the purpose for your campaign and your target audience. If you’re marketing to a list of people who recently subscribed from your website, your purpose might be to promote consistent engagement and drive return traffic. If you have an older list of contacts your goal might be to reignite a relationship. Identifying your audience helps you target their desires, needs, and fears.

Now that we have a clear understanding of each campaign and its purpose, let’s start drafting emails. Aim to write all of your emails in a single sitting, this helps create a unified tone. When writing your emails use familiar language, like when writing to friends.

Each email should be able to stand alone while fitting in to the campaign. Think of each email as a stepping stone to a larger goal. With that in mind, each email needs to provide value to the reader while providing a sense of urgency. For example, a discount code that expires at midnight offers a reward while encouraging action. If readers don’t feel rewarded or interested by your email, they’ll eventually unsubscribe.

Remember the majority of emails are read on mobile devices. Aim to have 3 to 4 paragraphs in each email with 1 to 3 lines each. In total you should have around 80 words and a max of 3 photos. While these are best practices for a broad email campaign, certain industries such as medical may benefit from longer emails and more images.

Subject lines are another opportunity to engage. Including personal information like names and cities can boost your response rate along with questions, product offers, or humor.

Always include a call to action without being too pushy, even if it’s visiting a recent blog post, forwarding an email, or looking at an offer on your website. Having a CTA encourages your prospects to move forward through the sales process in an engaging way.

Each campaign should have 4-11 emails. When someone joins your email list, send an automatic welcome email to establish the relationship. Then wait a few days and send your second email. For example, you could send emails on day 1, 4, 7, 14, and 19. Or, you could send them every other day depending on the goal of your campaign.

Automated email campaigns are well worth the initial effort to create. Automations allow campaigns to run in the background so you can focus on other aspects of your business. Interested in the rewards of email marketing but short on time? At Push360 email campaigns are one our many specialties. Contact us today for more information on how we can build your business, save time, and revolutionize your marketing efforts.

Boost Online and Storefront Sales with Local Inventory Ads

Fri, 12 Oct 2018 14:45:17 GMT

Drive foot traffic with Local Inventory Ads

Did you know 76% of shoppers who search for an item on their mobile devices visit a related store within the next 24 hours? Of these shoppers, 28% of them make a purchase. You can take advantage of these statistics! Use Google Local Inventory ads to direct shoppers to your store. These ads are particularly useful if you have both an online and brick and mortar store as Google can show relevant ads to more customers.

You can customize ads with item, location, and device. For example, if a client within 1 mile of your location searches for an item you have in your physical location, they’ll see a Local inventory ad. If they can see the product they want is right around the corner, you’ve provided them incentive to purchase directly from you. Alternatively, if someone 20 miles away searches for the same item, they’ll see an ad directing them to your online store.

Google pulls this information from your Local Product Feed, where you specify which items are available online and/or at your physical location. Remember to keep this product list updated so shoppers have accurate information. Use Google Local Inventory to drive traffic to your store and boost sales!

If you recognize the value of these ads but lack the time to implement them yourself, we can help! At Push360, we can create and manage your google campaigns for maximum success.

The Close of Google+, The Social Media Platform of Google.

Thu, 11 Oct 2018 19:41:20 GMT

After 7 years, Google+ is shutting down.

On Monday, Google announced it will be closing down Google+ for consumers. This announcements comes after years of declining usage. Google reported 90% of user sessions are under 5 seconds long.

In March of 2018 Google discovered and immediately patched a bug that allowed consumer data to be compromised. Data such as email, name, and birthday were available for accounts that were set to be private. This data breach is believed to have affected as many as 500,000 accounts.

Google decided not to announce the bug due to concerns about public response and possible regulatory restrictions. The same month, Mark Zuckerberg was testifying in congress about the Facebook Security breach.

It will take a full 10 months to shut Google+ down. Read Google’s full blog post and statement here.

Building A Cutting Edge SEO Campaign with Push360 Webtools

Tue, 09 Oct 2018 17:14:36 GMT

SEO is crucial for a healthy electronic presences.

Push360 is a comprehensive marketing platform providing high value tools and direct account access for SEO, search engine results positions, backlinks, and more. From keywords to reporting, Push360 Web Tools provides everything you need to create a successful SEO strategy. To access this feature, navigate to the marketing portal and select “Web Tools”

If you haven’t logged into this tool before you’ll first be prompted to create an account. Once you’ve logged in you’ll see the dashboard. On the left side of the screen, you’ll see a collapsible navigation bar. Use this bar to access some of the key features.

Tracking is one of the most important aspects for a successful SEO campaign. In Webtools, you can connect your Google analytics to monitor progress and traffic. This data is incorporated into the dashboard report and can be viewed at any time.

Next, let’s talk about keywords. Navigate to the keyword research center. Enter keywords in the search bar to see an overview including trends, competition, and domain.

You can view how competitors rank based on your keyword along with its search volume and related keywords. Click the gear icon to move keywords to SERP (search engine results position) tracking, Keyword Manager, or Research Central

Once you have your keyword list, the next step is to analyze your competitors page to see their layout and keyword use. You can do this by navigating to link building, then site finder. Enter your keywords and your main competitors websites will come up. Taking a look at those who are ranking well for your keywords can help you optimize your page by offering prime examples.

Now that you’ve done some research, it’s time to see how your site compares. Update any images and text that are outdated, then use the site audit tool to diagnose the health of your website.

Input your URL to view an itemized list of what needs to be addressed. Issues with metadata, missing alt text, broken URL’s and more will be ranked in order of urgency.

A great way to boost your search engine ranking is to gain external links that are bringing people back to your site. These are referred to as Backlinks, and can be view in the Backlink Explorer tool. Traffic you receive from popular sites improves your standing with google. For example, guest blogging on a popular site with subject authority can be a great source of backlinks.

You’re now on your way to great SEO. Use the SERP tracking tool to monitor your ranking position. SERP tracking can take place daily, weekly, or monthly and can be set up in advance. You’ll receive an emailed report detailing your ranking for certain keywords.

You can also create reports to view analytics, ranking, and more. We recommend the WYSIWYG report to start. You can set it up to go to you inbox or generate it manually at any time.

We hope this article has encouraged you to use the Webtools feature. If you have additional questions, press the help bubble for relevant questions and answers, click the bell icon in the upper right hand corner to view help guides, or email us at support@push360.com .

Are you ready to drive organic traffic to your site? At Push360, we specialize in all aspects of digital marketing, including search engine optimization. Contact us today to learn more!

Direct Mail, A Marketing Strategy that Continues to Impress!

Tue, 02 Oct 2018 18:54:17 GMT

Common misconceptions about direct mail include effectiveness, trackability and value.

Direct mail is a tried and true marketing method that consistently yields favorable results. With an average response rate of 5.1%, direct mail exceeds both online ads (0.2%) and email marketing (0.6%) by a landslide. Despite the positive return, many marketers overlook direct mail in favor of digital advertising with intricate analytics.

When digital ads hit the marketing scene direct main dropped off like an anchor. The main reason was measurement and trackability. How would a company estimate ROI with mail campaigns? Digital provided the exact answer for measuring views, actions and engagements while mail remained a mystery. Because of this, direct mail was predicted to be completely replaced by its digital counterparts. However, these predictions never panned out and direct mail remains in the top 3 most used marketing avenues. In fact, a recent survey conducted by the Data and Marketing Association reveals 50% of marketers plan to implement direct mail in the next 12 months. In a recent report by the Data and Marketing association, 50% of marketers plan to implement direct mail in the next 12 months.

The drawback of direct mail has always been the upfront cost. This can be diminished by creating and designing in house. The added cost is worthwhile, direct mail has an estimated ROI of 29%, nearly double the 16% ROI of online display ads. A study conducted in 2013 concluded for every $167 US advertisers spent on direct mail they sold $2,095 worth of products.

Personalization increases the ROI of direct mail even more! Simply adding the recipient’s name increases response by 135%. Adding a name plus a simple piece of information such as neighborhood or a hobby can boost those rates to 500%. The numbers don’t lie, direct mail consistently provides a reliable, positive return.

One common concern is tracking campaigns and progress. This is easier than it seems. By including a specific URL on each mail batch you can track the resulting page views to monitor response. Results show the campaign’s ROI and can be used to split test for even better results.

Gone are the days of separate mail and internet campaigns. By using revolutionary marketing techniques like retargeting, marketers can reach the same client on multiple platforms. Use Google retargeting to show ads to people who have visited the URL presented on your mailer. Or, start a retargeting campaign using the email or mailing address of your prospects. This familiarizes the brand without diluting the message.

Direct mail is a valuable marketing tool advertising agencies should consider. With consistent response rates and one of the highest ROI’s in the industry, direct mail is a crucial part of any marketing strategy. Have more questions about the effectiveness and value of direct mail? Give us a call today to see how Push360 can help grow your business!

Setting Up and Monitoring Facebook Reviews

Wed, 26 Sep 2018 00:24:48 GMT

Drive growth and increase sales by enabling and monitoring Facebook reviews.

Facebook is a fantastic way to connect with your audience on a personal level. When consumers use Facebook they’re thinking of their personal and social lives, an ideal mindset to market a B2C product. Mix this with positive reviews on your page and you’ll be sending new clients to your website in no time. In fact, almost half of consumers say they would visit a company’s website based on positive reviews alone.

But how do you get those positive reviews?

First, make sure your clients CAN leave reviews.

On Facebook, you can easily activate or deactivate the reviews tab. This can be accomplished in 5 simple steps:

Step 1. On your page, click the “Settings” tab in the top right hand corner
Step 2. Select “Edit Page”
Step 3. Choose “Add a Tab” this will bring up a list of available tabs.

Step 4. Find the “Reviews” tab and click the “Add Tab” button next to it.

Step 5. Click “Close” and you’re good to go!

Now that you’ve enabled reviews on your page, it’s time to be proactive about getting honest feedback from your clients.

The best way to get reviews? Simply ask.

Set up an automated email that contacts clients once they’ve made a purchase or joined an email list. Kindly ask them to leave an honest review about your services and include a link to your Facebook page. You’ll see more positive reviews by asking them directly, and making it as easy as clicking a link.

The star rating on your page represents the average from all your reviews. If you receive a negative review it could significantly lower your average, hurting your credibility. But don’t panic! There’s ways to counteract negative reviews.

If a negative review violates Facebook’s Community Standards by containing hate speech or spam, Facebook will delete it. You can also get the review deleted if it discusses a different company or refers to services you don’t offer. If the angry review is angry and real, you’ll have to keep it on your page unless the customer changes it. In this case work to wow your frustrated client into retracting or editing their review.

Start by responding to the client in a professional, sympathetic tone while attempting to solve the problem. When business efficiently resolve issues, 95% of previously disgruntled clients come back. Offering a coupon for future services or a free product replacement can alleviate the tension and encourage the client to improve their review. This public display of conflict resolution boosts other potential clients’ perception of your business.

The key to resolving these issues is time. To know exactly when a review comes in, enable notifications on your Facebook page. You can set up automatic emails or text messages to alert you when a review is posted.

To do this, navigate to your business page. Click the Settings tab in the right hand corner and select “Notifications” from the left hand side. Here you can select what notifications you’ll receive, and turn email and texts on and off.

You can only receive these notifications if you are a page admin. Multiple people in your organization can be admins with unique notification settings for each.

Facebook is one of the most popular sites for consumer reviews. Having positive reviews improves your companies success by increasing your credibility and trust with new clients. Enabling and monitoring reviews translates directly to increased engagement, sales, and customer satisfaction.

Push360 is Proud to Announce New Instagram Integration!

Wed, 12 Sep 2018 21:59:32 GMT

Leverage Instagram’s 1 billion monthly users to skyrocket your sales

Instagram is one of the largest social media platforms. The majority of users are under 30 and visit multiple times per day. Ideal for consumer products, Instagram can be leveraged to increase sales by providing an interactive platform leading back to your site.

Selling on Instagram is easier than ever! Follow these three short steps below to begin reaching your future Instagram clients.

1. Upload Catalog to Facebook.

Instagram pulls product data from Facebook. Uploading your product catalog to Facebook is easy. If you already have your catalog updated you can move on to the next step. If not, this is an excellent opportunity to offer your products on both Facebook and Instagram.

2. Enable Instagram Selling

Open the website builder and click the store icon in the tool list. Under the Facebook and Mobile options, you'll see an icon for social media. Click on it and select the "Sell On Instagram" option. Follow the prompted steps and you're ready to go!

3. Tag Products

Create intriguing and creative Instagram posts featuring you products. When uploading these posts, click the "tag" button. The software will present your photo and allow you to select the items you want to tag.

Once your post is published your customers can click on an item and be brought directly to the online listing. This gives you another place to showcase your products and connect with your target audience. Having the direct link means easier conversion and faster results.

Facebook and Instagram sales can transform your business. No time to manage another avenue of sales? At Push360 we’re here to help! We can upload, manage, and optimize your Facebook and Instagram sales while you focus on other aspects of your business. It’s time to grow your business!

Expand your Vision Center and Acquire New Patients through Digital Marketing

Wed, 25 Jul 2018 22:09:23 GMT

How to attract more Cataract and Glaucoma patients with digital marketing.

Marketing isn’t a one size fits all solution. Within each industry there are additional tips and tricks to bring in more clients- or, in this case, patients. Here are 10 tips to grow your company and find more cataract and glaucoma patients in your area.

Educate your future customers.

Cataract and Glaucoma Surgeries are a big decision requiring substantial research before hand. Providing easy to understand, comforting content builds trust with current and future clients during a time of potential fear or anxiety. This creates a relationship with your clients and moves them through the sales cycle. Create this content with your clients in mind, what are the biggest questions they have?

Drive leads with quality content.

Offer guides, infographics, and white pages to your clients in exchange for their email. It takes multiple engagements before potential clients have the trust to buy. You can add these potential clients to your email marketing campaigns, keeping your name in their focus.

Remember who is doing the research.

You may think it’s the patient, but that’s not always the case. Maybe they’re unable due to their cataract or glaucoma, or maybe they’re not familiar enough with technology to do it themselves. Frequently a child of an aging parent is doing the bulk of the research. Keep this in mind as you create your marketing material.

Have a clear value proposition.

Why should your patients go to you and not your main competitor? This information needs to be easily accessible, and persuasive enough to stick. Conditions like cataracts and glaucoma almost certainly result in treatment, the battle here is to convince them to receive that treatment from you.

Include Multiple Calls to Action- but don’t be pushy.

Make it easy for your patients to contact you without coming off as aggressive. The best way to do this is to have 2-3 call to actions on your main page, such as “schedule your appointment today” or “call now.” Having multiple on a page encourages clients to reach out. Additionally, make it as easy as possible for your clients to reach you. Display your phone number prominently and consider a contact form at the bottom of each page.

Use Retargeting

Retargeting allows you to reach clients across multiple platforms. If a patient accesses your site then logs into facebook for example, they will see an ad for your clinic. This is a great way to keep your practice in mind.

Follow Up Quickly.

When a patient fills out your contact form get back to them as quickly as you can. This shows you are taking their eye health seriously. Additionally, try and schedule their first appointment as soon as your schedule will allow.

Utilize Video.

High quality video is the best way to engage your clients quickly. You have an excellent opportunity to create trust by including you and your staff in your videos. Include them on your website to engage with new clients, and play them in your waiting room to optimize the time you have with them. High quality video reassures clients you’re knowledgeable and helps them feel like they already know you.

The opposite is also true, low quality videos may portray you as cheap, scammy, or unprofessional, damaging your reputation. Make the investment up front to establish yourself as a professional, modern company. At Push360 we understand the importance of video that wows. That’s we offer on site cinema quality video production. Here's a great example of how to build trust through video.

Watch your online reviews.

Potential clients are going to research you as much as they can prior to making such an important decision about their health. If you have negative reviews on Facebook, Google, Yelp, or other review sites it will detract from the credibility you’ve worked so hard to create. If you do find negative reviews, you can work with the platform to get it removed or talk to the patient directly to see if you can ease their frustrations.

Hire Professional Help.

Marketing is no longer a one man solution and you have your hands full with your practice. Contact us today to see what we can do to help you establish yourself as a top vision center in your market.

Protect Your Google Listing from Fake Reviews.

Tue, 24 Jul 2018 03:37:35 GMT

Fake reviews are an unfortunate reality. Don’t let them tarnish your reputation - learn how to quickly remove them instead.

Even the best reputation can be tainted by fake reviews. This is something to watch for, since 68% of consumers say positive reviews increase their trust in local companies.

It’s incredibly frustrating to see your rating artificially lowered while potential clients might be driven away. As much as 84% of consumers trust online reviews as much as they trust personal ones. Thankfully, Google’s review policy enables you to remove false reviews from your listing. To do this, follow the steps below and follow up with Google until the review has been removed.

When you receive a fake review, the first step is to respond to it. Though it may seem fake it could be someone reviewing on behalf of a client, or under a name different from one you have in your records, such as a nickname or maiden name. Be professional without being defensive. Apologize for the inconvenience the reviewer claims, and be sympathetic in response. Ask them to call or email you and attempt to make things right. To respond to the review, login to Google My Business and navigate to the review tab.

Check the review for details, if it discusses products or services that you don’t offer, be sure to point it out in your reply. This helps prove the review is fake.

Responding to a harsh review in this manner shows future clients you’re proactive about giving customers a positive experience and you’re dedicated to customer service. A genuine response helps counteract the negative review while the removal process takes place. 88% of online consumers are impacted by reviews before they make a purchase decision. Giving them proof that you’re actively working on the problem improves your credibility.

After you’ve responded to it, click the flag icon next to the review to mark it as spam. Normally it can take Google several days to remove the fraudulent review. The best way to expedite this process is to have multiple people in your organization locate the review on your listing and report it as spam. If you’ve done this and the review is still up 24 hours later, call Google at 855-836-3987 to get an estimate on removal time. Calling Google is the only way to know the progress of the removal.

Keep in mind that your Google My Business profile shows the average rating of your reviews. The more positive reviews you have, the less a negative review will impact it. Be proactive about false reviews by actively securing positive ones.

Create a simple, systematic way for your clients to leave you reviews. There are several ways to do this:

Utilize a software that monitors your Google Reviews. There are several softwares like this, some of which notify you when reviews are posted and others that make it easier for your clients to leave positive reviews. Find a software like this and set it up on a tablet in your waiting room, or near the door where your clients are likely to see it. Make it easy for your clients to leave a review and you’ll reap the benefits.
Have an automatic email sent to your clients after their first appointment, or after they make a purchase. In the email ask them to leave you an honest review. Use positive wording in your message.
Ask for reviews. While this method is very simple and straightforward, it works! Have signs in your office, put it on your business card, or ask a customer while they are checking out. Often time, clients don’t think to leave a review unless they have a bad experience. Reminding them to leave a review after a positive encounter will greatly improve your average rating.

It may sound ridiculous, but having to many good reviews can be a bad thing. Having only 5 star reviews on your page can look spammy or fake, leading future clients to trust you even less. If you have a negative review on your page, still reply to it professionally. Bad reviews show you the best ways your business can improve from the standpoint of a customer.

Multiple studies show that at least 90% of consumers read reviews before making a purchase decision, it’s vital to monitor your reviews, encourage positive ratings, and pay attention to your lower ratings for ways to improve. Although bad reviews can be a painful bump in the road, it’s possible to negate their impact by requesting positive reviews and taking proper steps to remove fake ones.

The Ultimate Guide to Changing Domains without Disrupting SEO

Mon, 16 Jul 2018 16:02:09 GMT

Moving domains without losing your carefully crafted SEO.

You’ve spent months, maybe even years building your website and it’s SEO. You’re on the first page, you have links coming in from credible sources to your site, and you enjoy organic traffic from keyword searches.

This is all well and good, but what if you need to change domains or update your site?

Maybe a better domain became available, your consolidating several smaller websites into a larger one, or your current site is outdated. Whatever the reason, it IS possible to migrate to a new domain or update your site without disrupting your SEO.

Here’s 7 crucial steps to take to maintain your first page status:

Backup Your Old Site

Do this before you begin the move or update. It may seem like a pointless step, but it will save you if anything goes wrong. Consider this backup as your safety net. It should include every aspect of your website. Some website building tools such as WordPress have backup options built in, although it is possible to backup your website without them.

Start Moving Content

The sooner you can start this step the better. By moving your content to the new domain you’re not only telling search engines the new domain is active, but you’re also starting to build organic SEO. Moving content in sections also reveals the impact on your SEO without jumping in head first. The only downside is it’s not always plausible. You may have to skip this step if your domain is about to expire, or if you have an upcoming event you’d like to use to bring traffic to the new site.

SEO Audit

Understanding what drives your clients to your current website helps you know what to watch for during the move. There are two main categories you need to look for; links and keyword searches. Google offers free tools you can use to create a list of keywords used to find your site as well as the links leading back to you.

To access the Keyword list, first sign into your Google Adwords account and select the Keyword Page on the left hand side. Then, click on “Search Terms.”

Also look at the links that are bringing traffic to your site. Understanding which links are bring the majority of your traffic in is vital. Once your content is moved, contact the owners of the webpage that are bringing in the most traffic and ask them to update the link. Then, go through and check all the major sources to make sure they are properly redirectly to the new site. The best way to do this is through Google Webmaster Tools.

To access it first login, and select “Search Traffic” and then “Links to Your Site”

Download a copy of this report for your records. That way, you can check the old links with the new to make sure they match up and none slipped through the cracks.

Sites like Wikipedia or forums may allow you to update links yourself. Keep in mind these links will still forward to the new site if your 301 redirects are working, but having the updated link boosts you SEO. We’ll talk about 301 links next.

301 Link Everything

Hands down, the most important part of your domain move is your 301 links. The purpose of 301 links is to bring users to the new domain while telling search engines you’ve permanently moved. Each URL needs its own 301 redirect. As you can imagine this can be extremely time consuming but it’s worth it. If you have a lot of pages on your site, consider using a htaccess “wildcard” file to move over pages in mass. Different server types have varying ways of creating 301 links, from HTML updates to sending a request. After your redirects are in place, each page should be checked individually by visiting the old URL to see if you’re sent to the new domain or encounter a 404 error. An error means the 301 redirect isn’t properly working. Check the links several times before and after you change domains as some 404 errors take a few weeks to pop up.

Let Google Know

Officially let Google know you’ve moved domains. You can easily do this in Google Webmaster Tools by clicking “ change of address. ” Google will update your domain in their system so your rankings are up to date. This also transfers credibility you had with your old site to the new one. Make sure you do this step AFTER you have your 301 redirects set up, otherwise the SEO you have for those pages will plummet. It’s important to note that you must be the verified owner of both the old and new domain in order to change the address.

Create a Site Map

A sitemap clearly outlines URL migrations. Creating them is easier than it sounds and well worth the effort. Google highly recommends this step to keep new destinations clearly outlined. Upload these maps to Google through the Search Console Sitemap Tool. To do this, login and select the “sitemaps” tab from the home page.

Double Check and Monitor Everything

The work doesn’t stop once your site has moved or updated. Once everything is in place, go through your old site with a fine tooth comb to see if anything it missing. It’s vital to monitor your analytics. If something goes wrong, this is the first place you’ll see signs of trouble. Keep a close eye on everything for the first few weeks.

Moving domains is a herculean effort, but with the right preparation you can move without hurting your Google ranking. Even with all the precautions in place, it’s possible to see a temporary dip in your rankings. This dip should straighten itself out if you’ve properly prepared and executed your domain change. Organizing a marketing effort around the release of your new domain can help as well, as it brings traffic to your site from reputable sources. When planning your domain move, make sure to think ahead and invest the time it takes to do it right.

How to Improve Google Ad Performance Q&A

Fri, 13 Jul 2018 20:23:44 GMT

Get results for your Google Ads with advice from an industry professional.

In the complex world of digital marketing, advice from successful individuals in the field is indispensable. We sat down with our Digital Marketing Specialist Rick Packey to learn the tips and tricks Push360 uses to get results that consistently wow their clients.

Here’s a few tips from Rick:

What are some little secrets you use as a Google Expert?

I primarily stick to relevance across campaigns, meaning to keep key phrases present in all sections of a campaign. If you had a campaign selling electric razors, you would want the key phrase "electric razor" in the campaign, in the ad group, in the keywords within the ad group, in the ad headline itself, in the landing page, and even the long-tail URL itself. This lets Google know your ads are likely relevant to what the user is looking for, and usually results in a cheaper overall cost of your campaign. If you had multiple variations of "electric razor", such as "electric trimmer", or "electric shaver", you would create a new campaign, new ad group, new ads, etc with that new key phrase present across each step.

Which of your ideas are the biggest winners in your ad campaigns?

See which competitor search terms are commonly triggering your ads, then making campaigns targeting those search queries. This helps you identify the best keywords to be targeting in your ads. If you’re a small or new company this is particularly useful. A lot of times you can learn from the past mistakes of older companies, even if they’re your competitors.

When you target for a small business what are the primary audience development tools you use?

I use a keyword planner to find other relevant search queries that are related to the business’s main offering. The planner I use the most is Google’s, although there are others available. I also use instant targeting campaigns on the display network to see which placements are getting the most attention and clicks. With this information I can optimize the rest of the ads I have running.

If a campaign is starting to flatten, how soon do you throw a different test or audience at it?

I wait at least one week to see if a campaign can get any traction before I start to develop new ones. Even then I don’t turn off the first campaign immediately as it can take up to 2-3 weeks to get a proper analysis of a campaign’s performance. Having multiple smaller campaigns running at once can be more insightful than having one large one.

How many Audience tests will you run at one time?

Two to three. That way you don't get overwhelmed with too many metrics to compare. If there’s to many variables it’s next to impossible to identify what exactly it is that’s making some campaigns perform better than others. You want to have a clear comparison analysis of each campaign.

What are the worst mistakes to make when first setting up a campaign?

Making one ad group and stuffing hundreds of keywords in the ad group. As mentioned earlier, you want to stay relevant and consistent with your key phrases through each step of the buyer's journey. Having one large campaign instead of multiple ones can also hurt your quality score, which is Google’s way of determining how relevant your ads are to your audience. The better your quality score the better ad placement you’ll have.

What are the metrics you watch closest to measure your success and why?

Typically click-through-rate (CTR) and conversion rate. You can get a pretty good idea if your ads are relevant if most people who see your ad click through to it. From there you can start optimizing your ads attached to those keywords to see which gets a better quality store, higher CTR, lower cost per conversion, etc.

We'd like to thank Rick for taking the time to talk with us! Having professional insight can make all the difference in the performance of your campaigns. Need help with your Ads? Push360 offers a complete digital marketing solution.

How To Create a Social Media Strategy for Small Businesses

Fri, 13 Jul 2018 20:09:40 GMT

How To Create a Social Media Strategy for Small Business

Social media is the best place to grow your brand’s following.

There’s no question where consumers are spending their time - online. Your target audience turned from radio and TV to online media a virtual lifetime ago. Believe it or not, this works to your advantage

Social media provides an interactive and personalized way to reach millions of people. 90% of young Americans, 78% of all US internet users and 65% of all American adults use social media regularly.

That’s a MASSIVE audience you can’t afford to ignore.

With multiple social media sites, there’s a platform for every business. All you need to do is grow an audience, produce high quality content and start sending leads back to your site.

But how?

The key is knowing what platform to use and how to attract your ideal buyer. The best way to start is with a well developed social media strategy.

Ready to expand your customer base? Follow these 5 steps:

1.Set Social Media Goals that Align with Your Company.

Your Social media goals should align with the broader goals of your company. While Social Media can generate exponential exposure for your company, it can also be off-putting or confusing to customers when used incorrectly. Keep this in mind as you create your strategy.

Start by writing down the main objectives your company is striving towards and the ways social media could be leveraged to accomplish them. Properly utilizing social media to reach your goals can have a profound impact on their outcome.

Let’s look at an example.

Say your company is currently designing a new product to be released in 6 months. You have a small list of past customers on an email drip campaign prepping for the launch, but you need more. Now is the time to start expanding your brand awareness and your following on social media. By targeting your ideal audience with content about the industry, current products, and the upcoming product launch, you can expand your customer base exponentially.

2. Have a clear understanding of where you are and where you’re going.

Now that you know where you want to be, it’s time to create a plan to get there. But before you hit the ground running, you need to understand where you are. Take a deep look at your current social media presence. What profiles do you already have set up? Is there any content already on your page? Is that content up to standard, and if not, can you improve it?

Once you’ve overhauled your existing pages it’s time to start growing.

Start by finding your audience. What platforms do they use? Where are they spending their free time? What are they focused on when they use this network? This will determine the platforms you focus on and the content you create.

Look at it this way. When someone is on LinkedIn they are thinking about their career, but on Instagram they’re thinking about their social lives. It doesn’t make sense for a clothing store to use marketing on LinkedIn, or for a highly specialized field to advertise open job positions on Instagram.

When researching this step, dig into your competition. Who are they? What platforms do they use? How can you optimize your pages and content to be better? Focus on the content that they are missing and provide it yourself. If you’re struggling with this task you can always find professional help. Social media is one of the many services Push360 provides.

3. Create Action Items and Timelines.

When setting your goals make sure they’re easy to measure and give them a deadline. You can have multiple goals in your campaign such as increased site traffic or more social followers. Be as specific as possible. Don’t just say you want more followers, say how many more you want and when you want them by. If you don’t clearly define what a successful campaign looks like, you’ll never know if you’re winning or losing. Make the target and the timeline realistic - otherwise you’ll burn yourself out.

Once you know exactly what you want to accomplish, break your goals down into much smaller, actionable items. These can be as simple as “Create Google+ account” or “Update Pinterest Links.” Give each of these action items a due date that coincides with your overall timeline.

Many of these action items will relate to relate to content you’re posting, which brings us to our next point….

4. Have a Content Creation plan.

Without high quality content you won’t get far. Social media networks provide platforms to reach your audience in an intimate and personal way, but if you can’t make your product or service look appealing it’s all for nothing.

Figure out how to package your company in the best way possible. If you have a complex product, consider making videos explaining how it works. If your product is more aesthetically pleasing, think about planning a professional photo shoot for high quality images.

Multiple formats give your customers more ways to interact with you. Try to incorporate videos, infographics, images, and articles that relate to your product or industry. Preparing in advance translates to higher quality content that can be published on a pre-planned schedule. This is particularly useful if you are blogging about an event or working with a professional video team.

5. Monitor, Analyze, Update, Repeat, Repeat, Repeat

Decide which metrics you are going to use to define success. Is it likes, comments or shares? Or are you looking for page views or purchases?

Watch these key performance indicators (KPI’s) carefully, and use them to guide you toward your goal. If a certain post performed better than others find out why and apply your findings to the rest of your entries. Look for the differences between the posts that are performing well and those that aren’t by comparing common themes, writing styles, and formats.

Be adaptable. You might have planned on an article heavy campaign only to find out your audience prefers infographics. Giving your audience what they want encourages them not only to come back but to share your content with their personal circle.

Social outreach is no longer just a nice way to interact with customers, it’s a crucial part of your digital presence. With 2.19 billion active users on Facebook alone you can’t afford to ignore social media or the impact it can have on your company. Building a high quality social media strategy and following it can make all the difference in your company’s success.

5 Ways a Project Management Software Will Save You Time and Effort

Tue, 10 Jul 2018 23:07:04 GMT

Utilizing a Project Management Software is the best way to improve productivity within your team.

Time is of the essence.

If you’ve tried to accomplish multiple projects at once in a team environment, you know the significance behind this statement. There’s dozens of things to do, yet you find yourself losing time waiting for emails, searching for documents, or looking for progress reports.

Enter project management software . Properly utilizing one can eliminate time wasting frustrations while simplifying workflow.

60% of companies currently use some type of project management software, but only 25% have implemented one company wide.

Let’s talk about 5 benefits of project management tools:

Improve Collaboration

Collaboration is a must! Creative teams see their best results by working together; multiple feedback sources, ideas, and skills contribute to a superior outcome. Project management software give teams the platform they need to instantly share updates and provide feedback.

Track Projects

Keeping projects on time can be a difficult challenge, especially with large projects that have multiple facets assigned to different people. Within most project management tools you can set a start and expected completion date, with an in depth timeline showing individual team members’ tasks. Having the ability to track projects to completion ensure they get done. A study published by the Project Management Institute shows that high-performing organizations who use a project management software successfully complete 89% of their projects, while low performers complete only 36%.

Improve Communication

When working in big teams it’s important to keep everyone on the same page. Project management tools assist in this process by alerting team members in real time through desktop and email notifications. A staggering 57% of projects fail due to issues with communication.

By subscribing or tagging team members to relevant projects they know when improvements have been made and what’s left to complete the project.

Delegate Efficiently

Creative companies often face obstacles that cannot be addressed by one person alone. The solution is to break these challenges into smaller pieces to be completed by a team rather than an individual. Project Management software streamlines this process while keeping everyone on the same page. 80% of project management executives don’t understand how their projects align with the company business strategy , which can make the final results seem uncoordinated. Being able to see all aspects of a project helps everyone see the big picture.

Instant Document Sharing

Emailing large files to everyone on the team can be time consuming. This problem is exacerbated if a project includes several images, videos, or documents that are a work in progress. Having a place to instantly share these files with everyone on the team not only saves time and effort, but also encourages timely feedback. Plus the file can be found later without having to dig through your sent folder or inbox.

Utilizing a project management software can be the difference between disorganized chaos and structured progress. Peter Stern , then Executive Vice President of Time Warner Cable, gave credit to project management software as the key to the revival of his company, saying “Project management has been one of the linchpins of our turnaround over the last couple of years. The discipline has made our product and technology deployments faster yet less impactful to customers.”

Improvements to team communication and collaboration produce immediate results. The ability to track project completion progress, access files, and assess team member roles in a larger task saves time while drastically improving efficiency.

How to Develop a Video Marketing Strategy.

Tue, 03 Jul 2018 17:34:16 GMT

High Quality Video is a must in today’s visual age. Here’s 5 short steps to creating a Video Marketing Strategy to improve your website.

Video is a game changing tactic in the digital marketing space. Not only does it appeal to Google and improve your SEO, but it gives your company a voice. In today’s consumer market, people are looking for a company with personality. They want to know who you are before making the decision to buy.

The best way to do that? Video.

This medium is quickly becoming the best way to connect with consumers. 57% of consumers said that videos helped give them the confidence to buy online. With numbers like this, you can’t afford NOT to utilize videos in your website.

So what does it take to create and leverage videos for more page views, more clicks, and more sales?

Start with a well thought out Video Blueprint. Here’s how:

Step 1. Understand the purpose and audience behind your video.

While the knee jerk reaction to this statement is to get more sales, try to think deeper than that. Of course the end goal is to get more buys, but how are you going to get the consumer do it? Ask yourself the following:

What message are you trying to convey to your audience?

What actions do you want them to take after they view?

Who are you making this video for?

Is this video for return viewers, or for someone looking at your company for the first time?

Maybe you’re trying to educate homeowners about a product you offer, or looking for college students to promote an event on social media. These two examples would benefit from drastically different videos, which is why it’s crucial to clearly define your intent before moving on.

Step 2. Create a Video Storyboard.

Now that you know what you want to accomplish, its time to get creative. Sit down with your team and start drafting video ideas. This is where you decide the format of your video, as well as the story line and characters.

It’s important that you keep in mind your intent and audience as you create your story board. Example: If you’re targeting homeowners with a home improvement product, create videos that show your product in action.

Step 3. Decide how to create your video.

Yes, this is step number 3. You need to know what you’re building before you build it.

Looking to produce a webinar? You could make it yourself with a good headset and the right software.

If animations are more your style, take a look at this list of free downloadable software .

If you’re aiming to work with a professional team that understands your vision and excels at creating high quality videos at a low cost, we can help you out.

Step 4. How will you share your video?

Now you have high quality video geared towards your target audience. But where to put it, and how to get people to watch it?

This is where your video strategy comes in. Are you going to run your video in a Facebook ad? Do you plan on pairing it with an article on your site? The answers to these questions tie back to your intent.

Step 5. Measure and repeat.

It’s almost time to release your first batch of videos. Before you do, make sure you have a clear plan to measure your results. Some good measurements to look at are Play Rate and Watch Rate, as well as your shares and likes on social media.

Paying attention to the numbers helps you give your audience what they want. When they get what they want, they keep coming back. These repeat customers progress through the sales funnel and become loyal customers. Having a detailed video strategy in place before you begin helps ensure you have high quality video and stay within your budget.

From Worthless to Worthwhile, 5 Analytics to Invigorate Your Website

Mon, 02 Jul 2018 22:12:39 GMT

Use site analytics to create leads and generate sales by utilizing these 5 key metrics

The best way to capitalize on your website is to identify its weak spots. If you don’t know the specifics of what’s not working, you can’t fix it. Monitoring specific metrics on your site allows you to pinpoint areas for improvement. This is where digital analytics come in.

Digital analytics provide detailed insights on the performance of your website. Closely monitoring this data can make a tremendous difference in the success of your company. If you’re not measuring the performance of your website, marketing is nothing more than a guessing game.

Most analytic tools offer a wealth of information, so it’s easy to get overwhelmed. Here’s the top 5 metrics Product Managers can benefit from:

Number of Sessions.

This is the best way to get a snapshot of your website’s health. The number of sessions metric shows the number of visits to your site. If this number is increasing you’ll know that your current marketing campaigns are working. If it’s decreasing, you need to take a deep look at your site and campaigns to determine why you aren’t getting results. Always keep in mind any recent changes you’ve made to your marketing campaigns when viewing these metrics.

Page Views

Monitoring individual page views gives you valuable insight on which pages and content your clients find the most valuable. Content tailored to a specific audience translates to longer visits and additional engagements. Another advantage to monitoring page views is seeing which pages are bringing the most traffic to your site.

Average Page Views Per Visit

Average page views per visit is without a doubt one of the most important metrics to monitor. This metric shows how many pages your clients are looking at while on your site. This shows how your clients are reacting to the content that you have posted. It also gives you significant insight to the specific content on your site that your customers enjoy the most. From this information, you can tailor your content better and create a more user friendly experience.

Traffic Channels

Knowing where your traffic is coming from is vital, this information helps you identify which campaigns are performing the best. If you are running marketing campaigns on multiple platforms such as Google Adwords or Facebook, channel data is crucial to monitor. Channels can also show you the amount of your traffic coming from direct links or organic search, which can help you determine how meaningful your guest blogging or SEO efforts are.

Exit Pages

Sometimes the sales process spans over several pages of your website. A site selling software options is a good example of a multi-step sales funnel. In addition to a landing page, you may need to show different options and values, as well as a final page to check out or schedule an appointment. In these scenarios it’s important to know at which stage you’re losing customers. By identifying when visitors are leaving your site you can identify weaknesses in your sales funnel.

So where can you get a trustworthy analytics solution? Some of the most notable providers include Google Analytics and Adobe Marketing Cloud . Our favorite is Google Analytics because of their user friendly interface and superior reporting available in the free version.

Closely monitored metrics can make all the difference in our digital age. By analyzing data we can gain insight into our ideal buyer and optimize our website accordingly. This leads to more visitors, more engagement, and more sales.

CEO Insights - How to Build a Digital Agency

Sun, 24 Jun 2018 04:32:42 GMT

A series of article overviews and interviews with leaders of digital marketing and advertising agencies that share their insider advise of what works and what does not.

Building a New Agency

What does it take to build a successful digital marketing practice? In the next 10 minutes you will learn from top agencies and top industry leaders, what they believe are the most important pillars for growth.

Think about what these top leaders are teaching, sharing and giving real advise based on real experience.

John Rampton is a very well respected online marketing guru, author, and success story in taking startups to Main Street. Recently, the Entrepreneur Magazine named him #2 in the Top 50 Online Influencers in the World. He is a “connector” that believes in the “Greater Good.”

8 Ways to Build a Digital Marketing Agency

The Forbes article can be found here .

From the years of experience and mistakes that were made trying to build a successful digital agency, John Rampton shares 8 ideas to think about and to keep front and center everyday.

#1 Sometimes it’s best to start with one product

Full service agencies, all in one agencies are tough to scale due to capital requirements and creative resources stretched to thin. He admits this was his first mistake and states that the agency and or people should find what they do best and focus on that specifically.

The agency needs focus and specialization so that the firm can be the “go-to” provider and known within the industry its marketing to.

#2 Know Your Numbers

Clarity in knowing what its takes to reach your goals. Knowing the exact cost to sell, service, support and deliver the product or service. If you don’t know the numbers, or understand the numbers inside out, “You are flying blind as a CEO.”

#3 Process Behind Everything

Procedures and policies are needed at every step of any agency. Scaling globally and or building locally requires systems that people understand and can follow on a daily basis. Collaboration, workflow are all about how and when to use the best tools provided and systematize everything. Provide the right type of support and infrastructure to the team.

#4 Sales Trumps Everything

The founder / CEO will always have the sales switch turned on. Founders have a deep passion for the business and the success of the business. John Rampton states your in the best position to sell so always be in that mind set.

#5 Avoid Complacency

Once you start seeing success, learn to never take your foot off the gas. Keep the machine on high speed and full power. Agency life is tough because clients demand and expect performance. To maintain the client trust factor, there is a tremendous amount of work involved to provide creative services and technology that measure correctly and reported.

Complacency can easily creep into the agency which impacts everything. Deadlines and daily stress can cause team stress and fatigue. The CEO has to show strength in team unity to get the work done and on the right path.

#6 Hire the Right People

Skills can be taught but personality and work ethic don’t change. Look for the people you will enjoy working with. As the CEO don’t take the ups and downs personally. Its the DNA within every agency. Find people who can solve problems and always looking for the solutions. If you're not creating problems and solving them you are not growing.

#7 Seize Every Opportunity to Network

“You have no idea where your next big deal is coming from.”

Get out from behind your computer and interact and socialize with people that are within your reach. Attend trade shows, networking shows and be social. Your business can not grow if your business is not known. Keep your eyes open for that opportunity right in front of you.

#8 Don’t forget to promote and brand yourself

Speaking at events about what your business is learning is very smart way to enter your industries of focus. Always take time to build your brand your company and what you love the most about it.

Summary:

I have read about a zillion articles in our digital marketing space. I really feel John Rampton nailed this topic and opportunity to create a simple 8 point guide for the new CEO startups and even veteran leaders that need and want continued advise. As I read each one of John's points, I could identify where I have missed the mark in building businesses, failed at several items listed within his report. I feel these 8 are the small but powerful building blocks that our team will follow and consider valuable as we grow.

Thank you John.

David Clemons

CEO Push360.com

5 Reasons You Should Be Using Skype for Your Business

Sat, 23 Jun 2018 00:22:26 GMT

We live in a fast paced world where every second counts. The ability to instantly communicate with people around the world is increasingly valuable. Thanks to Skype this is easier than ever before.

Instant communication and collaboration are essential to creative teams. Working with a digital agency can be stressful when there's large chunks of information that needs to be delivered to multiple people in a short time frame. To have instant communications with internal stake holders and team members, tools like Skype keep the communication flow moving forward. Email is not the answer for teams.

Here’s 5 reasons why we use Skype instead:

Instant File Sharing

With Skype, sharing files is as easy as clicking, dragging, and dropping. You can share any file without worrying about file size or type. Create a group chat and send files to everyone at once.

Free Instant Messaging and Video Calling

Skype has the ability to connect teams through instant messaging and video calls. This is an ideal way to connect separate locations or team members who work remotely. Plus, it’s free!

Available on Any Mobile Device

Skype is available on any desktop or mobile device. This keeps teams in communication regardless of their location.

Security

Using Skype will help improve your team’s security. Skype encrypts all files, instant messages, and video/voice calls sent through their servers. This extra layer of security is what sets Skype apart from non encrypted regular phone calls.

Low Cost Calling and Recording

Skype offers high quality desktop-to-phone calling at a low cost. This is particularly useful if you have international clients. Calls can also be recorded and viewed later for analysis and training.

Skype is an incredible low cost tool available to everyone. It’s becoming more and more commonplace in the workforce as companies see the value it brings. If you’re not already using Skype in your organization, today is the day to start!

5 Common SEO Mistakes to Avoid

Thu, 21 Jun 2018 18:03:26 GMT

Properly optimizing your website is a crucial factor to survive today's digital world. Without top notch SEO, your site has little chance of being found and an even smaller chance of converting visitors into customers. Here’s 5 common mistakes that keep companies from reaching the top page.

Having the Wrong Keywords

Before you can even begin to measure your SEO ranking, you need to know which keywords you are trying to rank for. This can be more challenging than it seems. Often times companies will pick keywords that they think define their business, but their audience disagrees. When picking your keywords, try and look at your business from your customer's perspectives. What would they search for to find you? What aspects of your business are they looking for?

Stuffing Keywords

It’s good SEO practice to include your keywords in your page title and body. However, it’s not good practice to stuff in as many keywords as possible. Not only does this make your content difficult for the reader to understand, it also looks like spam to Google. Users leaving your site after a short page visit coupled will the spammy appearance of your content will have a detrimental affect on your websites ranking.

Not Having Title Tags and Meta Descriptions

Every page on your website should have a unique title. Not only does this help with social sharing, it also drastically increases SEO by giving Google another way to see what the page is about. The same goes for meta descriptions. Including meta description on each page gives Google another place to crawl.

Posting Irrelevant Content

You’ve doubtless heard that content is king. While this is true, it would be better to say that quality content is king. In a recent update Google stated they look at the quality of your pages instead of the sheer number. It’s better to have one well written article with internal and external links, media, and back links than a dozen shorter entries.

Forgetting about Local Search

40% of Google’s mobile searches are for local businesses. If you’re a brick and mortar store you can’t afford to ignore the local search results. Always make sure your name, address, phone number, and hours are accurate and up to date. Create listings for yourself in multiple directories such as Yellow Pages, Yelp, and Tripadvisor to show Google and Bing you are an operational business ready for customers.

The world of SEO is constantly changing in response to new algorithms and user behavior. To ensure you’re not being left behind it’s imperative to stay on top of the newest updates and techniques.

New Client Advice: Looking to Hire a Design, Marketing and Advertising Company?

Sun, 20 May 2018 18:56:09 GMT

Knowing the right questions to ask before entering an agreement with an agency can help build trust, expectations and lead to better outcomes. The following questions are generally encouraged by reputable companies and their leadership teams

New Client Advice: Do Your Homework on Push360

Hiring your design, marketing and advertising partner is an important as choosing your own executive team to run your company.

Knowing the right questions to ask before entering an agreement with the agency can help build trust, expectations and better outcomes. The following questions are generally encouraged by reputable companies and their leadership teams:

What is the background story of Push360?
Who are the key executive leaders and key members of the creative team with in the company ?
Who is Push360 partnered with within the industry of design, marketing, automation and advertising ?
How does Push360 keep ahead of the constant changes within the digital advertising industry?
What are the specific industry focuses and specific success stories that can be shared?
What are the Industry Certifications held by the creative team that handles client accounts ?
What is the workflow for our company and how is it managed? What is the workload
How often is your team working on our account ?
Communication flow - how often are we meeting to discuss needs and progress?

Consider this ! Additional action items will provide a deep insight of any marketing company wishing to offer services to your business. Take 15 minutes or longer and do the following steps :

Do a Google.com search on the marketing company
Conduct the same search on Bing.com
Look at the company on a mobile device, a tablet and a desktop
Search the executives on LinkedIn.com
Look for progressive thinking and leadership as industry members , speakers, published authors and connections to a wide audience.
Check the story out and call a client or two.

Goodbye to the One-Man-Marketing-Solution

Sat, 19 May 2018 02:49:25 GMT

Executives of small and medium sized business are looking for a single "Einstein solution" for all the marketing needs, but it's not realistic.

Say “Good bye” to slow non-effective linear design and marketing.

Gone are the days of counting on a single resource (HR) to be the silver bullet of marketing. Its an expensive experience that is unsuccessful over and over again. We meet with small and medium sized companies that want to find that brilliant individual that knows it all, has all the answers, knows all the technology that go away and perform miracles for the company revenue line. The company executives are hoping they can just get a simple, high level report that clearly shows the ROI.

After a few payrolls and scheduled meetings with the marketing savior, the company makes the decision to let that marketing expert go. Done.

We see this repeating in companies that want the ultimate answer in a single source - linear - daily solution, but it doesn’t really exist.

Think of a set of stairs going up, one after another, each step would represent about 8 hours of time and what ever tasks need to be stuffed into each stair or day to hit an expected delivery date showing progress and results. This is a linear process and it is not the solution for a marketing and or business strategy. The cost is enticing during the first couple of months until the executives start looking at the numbers.

It would take this individual a year to show real progress, but should this person leave so does the workflow and expertise.

Now, think of a team members placed in each area of marketing such as :

Design
Messaging
Photo licensing
Automated forms
Database development
Email campaigns
Ecommerce
Mobile
Advertising with Google , Facebook , Linked in, Angies list, Bing
Customer Review Systems and communications
Video
Customer Testimonials
Product introductions
Physical signage, trade show and digital billboards
Email notifications
SMS notifications
Social integration and redundant postings in Google, Facebook, and others
Task assignments and collaboration
Testing / QC and Quality assurance
Cost control management
Trouble shooting
Reporting
Report Automations

A full team of experts are required to report on itemized tasks with progress of each event that is part of the 90 day progress report.

Now tasks are known ahead of time in a real-time collaborative system that is a game changer.

Welcome to Push360.com

The 5 Top Marketing Metrics Requested By CEO and Business Owners

Mon, 07 May 2018 14:36:25 GMT

The CEO insight report is more specific to questions asked by those who are responsible to grow the revenue line and who are approving the checks to pay for marketing and advertising. The fastest approach to presenting the most important requested information is knowing what most leaders are going to ask. Everything else is noise.

The 5 Top Marketing Metrics Requested By CEO and Business Owners

Internet and marketing innovations have given great opportunity to business leaders and owners by knowing more about what is driving their businesses in ways of big data. Data is really the intelligence in every company to drive initiatives, and to make decisions about how to grow and profit.

Today any business that is not watching the analytics of the business and it's data, is taken advantage of by competitors that watch their marketing metrics daily. The leaders know their numbers and they make use of competitors information as well.

The CEO insight report is more specific to questions asked by those who are responsible to grow the revenue line and who are approving the checks to pay for marketing and advertising. The fastest approach to presenting the most important requested information, is knowing what most leaders are going to ask. Everything else is noise.

We are fortunate to speak directly to business owners and we pay attention to the questions they ask. Here's a few of the most common:

What are we spending on each advertising network and what is our ROI?

What is our total monthly, quarterly cost of marketing and advertising?

What is our cost per lead?

What is our cost per customer acquisition, or customer conversion?

What are the best performing advertising campaigns? Social campaigns?

What is the highest converting engagement, such as video, download, calls, membership, etc?

Which advertising platform such as Google Adwords or Facebook is generating the most conversions?

How has the customer data base grown in the last 7 days to 90 days ?

If we spend more on the top campaigns do the numbers scale in our favor?

In most cases, the leadership team is comprised of the CEO, CMO, CFO, and or business owners and are focused on driving profitibility through ROI. Every dollar spent should speak their language of profits, $ = $x2+.

The more sophisticated the marketing practices and shared knowledge is within the company, the more substantial these questions are. These questions are responsible for driving our relationship. ROI is at the top of every discussion.

We believe in making the marketing data available in real time, 24/7, to leadership and provide notifications through email, which has proven to be the most effective communications channel to reach the leaders within a company. Within the email body we include the reminder that the company marketing metrics is available by clicking the link, which provides a easy path to company numbers and their value.

We craft our reporting communications to provide ease of use and trust. We know that every company is unique and we listen for what is needed as the top priorities of the company.

Push360 selects Cloudinary as Primary Media Partner

Wed, 25 Apr 2018 17:53:07 GMT

We believe this partnership will improve the experience of our clients.

Push360 is proud to announce Cloudinary as a fully integrated media partner. A media management software that stores content via the cloud, Cloudinary provides access to media anytime, anywhere. In addition to storing media, we are able edit and manipulate files to fit specific needs.

In the words of our Founder and CEO, David Clemons- "Cloudinary brings to Push360 the perfect drop box of media within our marketing platform. Now our customers can post their unique content with a single click upload. Media organization is fast and easy to use."

This partnership allows us to offer improved service to our customers. We understand the importance of incorporating professionalism in images, animations, and videos in the digital space we operate. Cloudinary also allows us to track performance of media through advanced analytics. Lightning fast delivery ensures media won't slow down websites or increase bounce rates.

Best Practices in Marketing 2018 - 6 Ways to Target

Mon, 29 Jan 2018 15:03:25 GMT

Balance is the Key to Marketing. What is your Strategy?

Push360 Managed Targeting - 6 ways to target your audience

Views+Clicks+Engagements = Conversions + Sales+ROI

Now you have the confidence of knowing your audience “KYA” so that the budget you spend on advertising is meaningful and aimed at the right customers.

A combination of these “Audience Targeting Methods” is recommended based on your company goals and time to performance expectations.

Retargeting
Geo-Targeting
Category Targeting
IP Targeting
Network specific targeting
List Specific Targeting

Big-Data, or your marketing data, is collected and reported based on your needs. Many studies have show the value and effectiveness of using Retargeting as your core method, but within a balanced strategy. Check out IAB Research Labs , its an amazing source of marketing data.

Using any one or all of the 6 methods listed above need to have a “Flight Plan” with enough fuel to move your campaigns ahead and with time enough to collect real data.

Its not always easy to understand the dichotomy of marketing. It takes time for clients to really understand why each of these are so important to a successful marketing and advertising program. As you can tell by our massive banner of RETARGETING, we favor this type of ad strategy for our clients. It makes a huge difference to their customer attraction. It actually follows the customers around the web - reminding the customer they are very interested. Significant ROI - significant customer retention of interest.

Try these in a balance "Flight Plan" and you will get to your destination or ROI much happier.

David Clemons CEO LearnCast / Push360

Core Values of a Marketing Company

Sun, 08 Oct 2017 18:23:43 GMT

Push360 - Values of a Company

Why are having company core values published important?

As a small company, we have people who have worked for us for many years, they already know how we think, what we are made of and how we lead. We have people who put a lot of trust in us to create a reasonable vision, workflow, product and service, direction, purpose and the sustainability of the company. If we didn’t already have this, it would be really important to lock ourselves in a room until we knew what we stood for, what is absolutely vital to us.

Its something to count on, something to fall back on, a foundation to grow on.

It comes down to this: Its far better to have a set of values than ignore the discussion or simply not have any published values as a company.

Here are our values:

1. We love digital marketing and design, our passion needs to show everyday to everyone we touch.

2. We know our craft and continuously learn from the best experts.

3. We surround our team with the best “A” players who are positive, friendly and understand our mission

4. We are motivated to succeed so that we may also give to our cause

5. We speak with respect and we listen more than we speak

6. We work and we play to balance our lives

7. We stand for good, positive and doing the right thing

8. We trust our team and our team is trusted by our clients - Everything we do daily is part of our trust value.

Now ... our team may twist their eyes and noses a little, but we all agree that having core values is a very good thing as a company.

David

Have you heard that Google does not support the new website domain names ?

Sun, 01 Oct 2017 19:04:23 GMT

The new GOLD RUSH maybe to secure your brand with many new domain names.

Have you heard the Google does not support the new website domain names, TDL’s?

Google recently published how Google is handling the new top level domains (TLDs). There has been a lot of chatter that these new domain names will not show up in a search in Google. This has made the adoption growth of these new names slow and cheap to purchase in most cases. There are hundreds of new domains. We use IWANTMYNAME which is a domain register for searches and purchasing. Then we move our purchased names to our primary registrar for ease of maintenance and renewal.

Google states very clearly in it’s posting, all Top-Level-Domains or domain names receive no special preference in search results other than a specific country code, and then, its due to relevancy. Every domain is treated equally.

Please read the blog posting by Google found here .

This posting will definitely answer all of your questions. So build your brand and company digital footprint with a very relevant name or even industry focus. Just make sure your consistent in how you use your new trade marks.

Take a look at the new domain names you and or your company can now own. WOW!

INTERNET DOMAINS - LIST

Lifestyle / Identity Domain Endings

“.adult”,“.arab”, “.army”, “.baby”, “.beauty”, “.beknown“, “.best”, “.bet”, “.bible”, “.bingo”, “.bio”, “.black”, “.bom“, “.camp”, “.cards”, “.care”, “.catholic”, “.ceo”, “.christmas”, “.church”, “.club”, “.community“, “.contact” “.contractors”, “.cool”, “.dad”, “.dating”, “.democrat”, “.diet”, “.diy”, “.dog”, “.events”, “.exposed”, “.express”, “.faith”, “.family”, “.fan”, “.fans”, “.fashion”, “.garden”, “.gay”, “.gent”, “.giving”, “.group”, “.guide”, “.guitars”, “.guru”, “.hair”, “.halal”, “.health” “.hiphop”, “.hiv”, “.imamat”, “.indians”, “.irish”, “.islam”,“.ismaili”

Media TLDs

“.actor”, “.art”, “.arte”, “.audio”, “.band”, “.book“, “.broadway“, “.buzz”, “.audible”, “.events”, “.exposed”, “.film” “.gallery”, “.media“, “.mov”, “.movie”, “.movistar”, “.music” “.press”, “.radio”, “.review”, “.reviews”, “.show”, “.song” “.theater”, “.theatre”, “.tips”, “.tunes”, “.video”, “.娱乐“ ("entertainment"), “.新闻“ ("news").

Generic New Domain Names

“.black”, “.blue”, “.boo“, “.circle”, “.club”, “.community”, “.day” “.dot”, “.duck”, “.fast”, “.final”, “.finish”, “.fire”, “.free”, “.fun” “.fyi”, “.glass”, “.goo”, “.got”, “.green”, “.hangout”, “.here” “.holiday”, “.hot”, “.how”, “.ieee”, “.ist”, “.jot”, “.joy” “.like”, “.limited”, “.limo”, “.maison”, “.makeup”, “.meet”, “.meme”, “.memorial”, “.mint”, “.moe”, “.moi”, “.moto”, “.ninja”, “.now”, “.nowruz” (Persian new year), (II), “.one”, “.ong”, “.onl”, “.ooo”, “.ott”, “.page”, “.pars”, “.pid”, “.pin”, “.ping”, “.pink”, “.play”, “.plus”, “.prod” “.productions”, ...

Food and Drink Extensions

“.bar”, “.beer“, “.cafe”, “.catering”, “.cityeats”, “.club” “.coffee”, “.cooking”, “.eat”, “.food“, “.grocery” “.kitchen”, “.menu”, “.organic”, “.pizza“, “.pub” “.recipes”, “.restaurant”, “.retirement”, “.review” “.reviews”, “.rsvp”, “.soy “.tienda”, “.tips”, “.wine” “.食品“ ("food"), “.餐厅“ ("restaurant").

Educational Domain Endings

“.academy”, “.college”, “.courses”, “.degree” “.education”, “.ged”, “.mba”, “.phd”, “.prof” “.scholarships”, “.school”, “.schule”, “.science” “.shiksha”, “.study”, “.training”, “.translations” “.university”, “.wiki” ...

Commerce Web Domains

“.ads“, “.auction”, “.bargains”, “.bid”, “.blackfriday”, “.buy”, “.cab” “.capital”, “.center”, “.charity”, “.cheap”, “.claims”, “.compare” “.coupon”, “.coupons”, “.deal”, “.dealer”, “.deals”, “.delivery” “.discount”, “.ecom”, “.equipment”, “.exchange”, “.flights” “.flowers”, “.free”, “.furniture“, “.gift”, “.gifts”, “.gripe”, “.grocery” “.jewelry”, “.kaufen”, “.kitchen”, “.lotto”, “.parts”, “.party” “.photo”, “.photography”, “.photos”, “.pics”, “.pictures” “.plumbing“, “.promo”, “.qpon“, “.racing”, “.repair”, “.rsvp” “.sale”, “.salon”, “.save”, “.seat”, “.shoes”, “.shop”, “.shopping”, “.silk”, “.spa”, “.space”, “.store”, “.supplies”,...

Business Web Domains

“.ads“, “.agency“, “.associates“, “.booking“, “.business“, “.career“ “.careers“, “.center“, “.ceo“, “.club“, “.company“, “.corp“, “.ecom“ “.enterprises”, “.farm”, “.forum”, “.gives”, “.gle”, “.global” “.gmbh”, “.inc”, “.institute”, “.insure”, “.lifeinsurance”, “.llc” “.llp”, “.ltd”, “.ltda”, “.management”, “.marketing”, “.new” “.news”, “.ngo”, “.partners”, “.press”, “.sarl”, “.services” “.solutions”, “.srl”, “.studio”, “.trade”, “.trading”, “.ventures”, “.wiki”, “.xin“, “اتصالات.”, “.企业“, “.公司“, “.商标 “, “.集团“...

Sports Related TLDs

“.baseball”, “.basketball”, “.bike”, “.boats”, “.boutique”, “.club” “.coach”, “.cricket”, “.dance”, “.fan”, “.fans”, “.fish”, “.fishing” “.fit”, “.fitness”, “.football”, “.futbol”, “.game”, “.games”, “.golf” “.hockey”, “.juegos”, “.mls”, “.rodeo”, “.rugby”, “.run”, “.ski“ “.soccer”, “.sport”, “.sports”, “.spreadbetting”, “.surf” “.team”, “.tennis”, “.tickets”, “.yoga”, “.游戏“ ("games") .

Real Estate Web Domains

“.apartments”, “.build”, “.builders”, “.casa”, “.case”, “.condos” “.estate”, “.forsale”, “.haus”, “.home”, “.homes”, “.house” “.immo”, “.immobilien”, “.lease”, “.mortgage”, “.place” “.properties”, “.property”, “.realestate”, “.realtor”(PDF), “.realty” “.reit”, “.rent”, “.rentals”, “.prime”, “.room”, “.studio”, “.villas”

Medical:

“.clinic”,”.dental”,”.dentist”,”.diet”, ”.docs”, ”.doctor”, ”.health”,“.healthcare”,”.hiv”, ”.hospital”, ” .med”,”.medical”,”.pharmacy”(PDF), “.physio”,”.rehab”,”.support”,”.surgery” ...

Geographic Web Domains

“.abudhabi”, “.africa”, “.alsace”, “.amsterdam”, “.aquitaine”, “.arab”, “.barcelona”, “.bayern”, “.berlin”, “.broadway” “.brussels”, “.budapest”, “.bzh”, “.capetown”, “.city”, “.cologne” “.corsica”, “.country”, “.cymru”, “.desi”, “.doha”, “.dubai” “.durban”, “.earth”, “.eus”, “.gent”, “.global”, “.hamburg” “.helsinki”, “.international”, “.irish”, “.istanbul”, “.joburg”, “.kiwi” “.koeln”, “.kyoto”, “.land”, “.london”, “.madrid”, “.melbourne” “.miami”, “.moscow”, “.nagoya”, “.nrw”, “.nyc”, “.okinawa” “.osaka”, “.paris”, “.persiangulf”, “.place”, “.quebec”, “.rio” “.roma”, “.ryukyu”, “.saarland”, “.scot”, “.shia”, “.stockholm”, “.stream”

Technology Domains

“.app”, “.blog”, “.box”, “.cam”, “.camera”, “.chat”, “.click”, “.cloud”, “.codes”, “.computer”, “.comsec”, “.contact”, “.contractors”, “.bot”, “.data”, “.date”, “.dev”, “.digital”, “.direct”, “.directory”, “.docs”, “.domains”, “.dot”, “.download”, “.drive”, “.call”, “.email” “.fail”, “.feedback”, “.graphics”, “.help”, “.host”, “.hosting”, “.link”, “.map”, “.media”, “.mobile”, “.mov”, “.network”, “.online” “.phone”, “.report”, “.review”, “.reviews”, “.rip”, “.search” “.secure”, “.site”, “.software”, “.solar”, “.space”, “.storage” “.stream”, “.support”, “.systems”, “.tech”, “.technology”, “.tips” “.tube”

Professional Internet Extensions

“.abogado”, “.accountant”, “.accountants”, “.airforce”, “.archi”, “.architect”, “.army”, “.associates”, “.attorney”, “.author”, “.broker”, “.career”, “.careers”, “.ceo” “.club”, “.cpa”, “.dds”, “.democrat”, “.dentist”, “.doctor” “.engineer”, “.engineering”, “.esq”, “.expert”, “.florist”, “.law”, “.lawyer”, “.legal”, “.mba”, “.navy” “.republican”, “.vet”

New Money and Finance Endings

“.accountant”, “.accountants”, “.analytics”, “.bank”, “.banque”, “.broker”, “.capital” , “.cash” , “.cashbackbonus”, “.cfd” , “.cpa”, “.credit” , “.creditcard” , “.estate”, “.exchange”, “.finance”, “.financialaid” , “.fund” , “.gold”, “.gratis”, “.holdings”, “.investments”, “.ira”, “.loan”, “.loans” , “.market” “.markets”, “.money” , “.mortgage” , “.mutual” , “.mutualfunds” , “.pay”, “.reit”, “.rich”, “.prime” , “.security” , “.tax”, “.trust”, “.yun”, “.vermögensberater”, “.vermögensberatung”

Go for it and get a better brand - or maybe an additional brand.

David Clemons
Push360.com

Red: The Camera That Changed Hollywood

Sun, 24 Sep 2017 15:12:04 GMT

Push360 Adopts the Red Camera for Video Marketing Services

Red: The Camera That Changed Hollywood

Push360™, a marketing platform and creative pro-team agency, has adopted the Red camera video standard for clients who want to take advantage of HQ+ / 5K video.

The adoption of the Red camera as our video production platform elevates the Push360 marketing offering of the highest quality, resulting in film-like video services for product introductions, interviews, brand stories, documentaries, commercials and infomercials.

The first Red model was introduced in 2007, and immediately attracted the attention of filmmakers like Peter Jackson and Steven Soderbergh. Since then, directors have used Red cameras to shoot some of Hollywood’s biggest movies, including The Social Network, The Girl with the Dragon Tattoo, and blockbuster Hollywood franchises as The Lord of the Rings, Pirates of the Caribbean, Spiderman and The Hobbit.

Push360 has a video advantage by using the best video production equipment available. Red gives us the highest quality available and delivers finished marketing video in an affordable manner to those on a budget. Our clients will use Push360 video for their brand story, product introductions, interviews, executive messages and client reviews. Video is a very powerful medium and believable by customers who want to know more about any brand, product or people. Red helps us help you with your market leadership.

Your company needs to use video to provide a better more interesting brand story. With Push360 and the combination of the Red Camera and a passionate video production staff, your brand story will be interesting and the highest video quality available today.

The video below was filmed with a RED camera. The slow motion and high quality frame view is amazing and a big step over HQ by a factor of 10x.

We are committed to create a high-end look and feel for every client we engage in. Go Push360 ...Go Red.

David Clemons

CEO LearnCast® / Push360™

Push360 - Affiliate , Resellers and Partners

Wed, 06 Sep 2017 07:43:21 GMT

Marketing Built to Last

Join Push360™

RocketFunnel ™ Team

Every business and every digital marketer will appreciate the power of the Push360 All-in-one marketing and advertising platform, especially the RocketFunnels™.

Our RocketFunnel Engine is one of the most important elements to digital marketing and “customer conversions” within Push360. The #1 Goal of any marketer, and every business, is to grow and profit by attracting, nurturing and turning prospects into clients. The goal is more customers.

RocketFunnels are highly optimized customer engagement pages that convert lookers into valued leads and leads into buyers. Our workflow is as simple as" Click and Publish”. We have created simple templates and provide easy to use tools that create RocketFunnels.

It’s a new day in digital marketing. Join the Push360 rocket team and offer a complete, comprehensive design, marketing and advertising solutions.

Join the Push360 Certified Reseller/Partner Team

Affiliate Marketers – Earn 25%

Certified Push360 Resellers – Earn 37%

Push360™ Partners – Earn 40-60%*

Now your team can deliver marketing solutions, lead acquisition programs, nurturing solutions and customer conversion results that grow your clients bottom line.

Our combined efforts and vision for profitability is to be represented in local markets with trusted partnerships, local certified resellers just like you!.

If this Push360 opportunity sounds good to you, wait until you see the capabilities of the newest, most complete, fully managed, All-In-One Marketing and Advertising Platform.

Contact us to learn more, lets get your launch date scheduled.

Web-Generated Leads - Don't Wait, Call Immediately!

Mon, 31 Jul 2017 14:18:09 GMT

Most companies lose their prospects within 20 minutes of a web-based lead filled out by the customer...

Don’t Wait! Contact Your Leads within 5 minutes!

Study reports the best day of the week and the time of day to make contact with web-generated leads.

Most companies may have a very bad habit of collecting leads and then waiting a few hours or even days to make contact with the prospect.

In a recently published study, multi-year data was pulled from professional call centers providing information about the age of leads, call back schedule, work flow, and the ultimate and success or failure of reaching the prospect.

Several companies with over ten thousand leads collected the pool of data with over one hundred thousand outbound calls. This leads to a significant block of data and a verified study.

The goal is to define the actual workflow and timing to “Contact” in real time with a prospect that has shown interest in a product or service.

The report stated the customer data was captured with a web-based form which could mean from a sponsored website or even a social network. This is a summary of the report and findings.

The defining question of the study was this:

What is the best call-back time to a web-generated lead?

Here are the public results based on actual tracked big data, workflow, call scheduling and reporting .

1. What are the best days to call a web-based generated lead? Wednesday / Thursday ( 49% )

2. What is the best time of day to call on Wednesday and Thursday to actually speak in real time to the prospect? 4 PM – 6 PM . ( 114%)

3. 10 X Factor of increased “prospect contact” within one hour and the 5 minute marker was the most important principle to consider and engage in right away.

These numbers are fascinating to us. If you are a service based company when is the best time to call your prospects? 4-6 PM. If you are looking to grow your company based on web-based lead generation, be available to call your customer immediately ( within 5 minutes) of them filling out a web based form on your web site or social sites. The results are very positive and promising to any business.

David Clemons

CEO – Push360.com

Digital Marketing Excellence - Build Your Business

Sat, 29 Jul 2017 15:44:06 GMT

Our badge of excellence means business, growth and sustainability.

We are proud to provide our customers with recognition.

Its simple.

If your company has made the effort to package your brand, offering, and automations so that the customer is always nurtured and valued, then we feel you deserve a badge of excellence.

It has been a very SHORT time that digital marketing systems and platforms have been available. Its the next big thing in marketing and business building. To compete how will any company survive if they do not market? Your customers are going to Google, Facebook, Bing, Angies List, LinkedIn and other networks to find or be influenced by those who trust their providers. Its a new day.

Marketing Excellence is black and white, easy to follow, but it takes a consistency and commitment that most businesses need a staff to complete. This is the issue. More people on payroll.

You have three choices 1.) Do nothing and receive the same results 2.) Hire a staff - Digital marketers, 3.) Out source a professional group who know exactly what you need.

2 and 3 above will work nicely but the investment to do either is completely different. The exposure of cost to outsource your marketing is less than a dedicated internal staff. You might actually benefit from an outsourced group that knows the steps to success and can and should maintain these steps towards a growth based ROI.

Let us know that you want a digital badge of excellence. We are happy to help Grow Your Company!

David Clemons
CEO - Push360

What is the "Rocket Team" ?

Thu, 29 Jun 2017 02:44:35 GMT

When you need growth in your company, or leads in your sales efforts, who do you call?

The - "Rocket Team" ... thats right. The Rocket Team builds things that go faster, higher and further, in style. Digital marketing can be complex, but it doesn't have to be. The Rocket Team builds specifically the marketing and selling components that attract new customers, motivate them to start believing in the brand the story, the products , the services, pricing, services, and people. This certainly did not not cover all of it, but every company, every business, every selling group needs a Rocket Team.

The Rocket Team builds ROCKET FUNNELS - these are the lead generation tools and pages that work to bring people into your digital footprint and become buyers and fans. Both are important.

Rockets are lead funnels, sales funnels, seminar invite funnels, ebook and product funnels and they work. Rockets attach your customers to your database, your marketing, your email drip system, your automated marketing.

For each customer and through a series of planned client meetings, we determine collaboratively , as part of our workflow, the top priorities for our client company. Based on these priorities, we focus on the design and building of RocketFunnels, each having a specific marketing focus.

One of our medical related customers requested that our focus be making the phone ring setting appointments during business hours and after business hours. With Rocket Funnels we can get the phones to ring and set appointments online at the same time. Bookings go up and so does the ROI and profits.

One of our educational customers wanted to pre-book the customers who needed a private pre-school enrollment. Even before the school was built we had enough paid applications for 90% capacity, now that means our marketing / introduction focus was correct and the messaging was credible enough to pay the application fee and fill out all of the forms!

Are you getting the picture of what this might mean for your company? Growth and Profits.

Get in touch with our team - we are happy to discuss this with you.

David Clemons
Push360.com

Visual Retargeting - Made Easy

Thu, 29 Jun 2017 02:28:01 GMT

Check Out This New InfoGraphic - ReTargeting

This is the infographic - however - the URL is right here - https://www.push360.com/retargeting

Retargeting is pretty sneaky, meaning its always an interesting expression you can see on the face of the people that noticed for the first time that the browser was posting up an ad - just after they searched for something - amazing how fast Google is with Retargeting.

Get the most out of Facebook Advertising – with Rocket Funnels

Mon, 19 Jun 2017 16:25:43 GMT

Get the most out of Facebook Advertising – with Rocket Funnels

Get the most out of Facebook Advertising – with Rocket Funnels

Customers visit your site and explore the Rocket Funnel web page

The funnel has only one direction, vertical scroll down

The offer, secondary offer, discounted offer , OTO are presented

They choose to accept an offer or move on deeper into the funnel

They choose an engagement that fits their interest or leave

Marketing automation takes over the relationship

Steps to Successful Rocket Funnel Building:

1.) Advertise - Choose a Ad Network like Facebook, Linked In , Google Adwords

These powerful networks help us create a relevant audience(s), a targeted high value group of prospects that are interested in your company offering(s). Set an AD budget and create the perfect advertisement that excites customers. (Realize this takes some expertise.)

2.) Link To Funnel - The AD(s) are linked directly to our Rocket Funnel. When a new customer clicks the link in the ad, it opens the Rocket Funnel. The high value offering is front and center, above the fold, easy to read, understand and engage in.

3.) Value Required - Offer a FREE or almost FREE gift to your new subscribers or customers. This will create a large pool of customers who become aware of the company and offerings as well a list to market to.

To bring high value to your new customers, think about what the customer needs for their business or for themselves personally. The free offering needs to have real value, with current content that is unique. Digital downloads, e-books, seminars, books, multi-day video courses, kits, studies, invites, and even really cool small ship-able products.

If the customers are not converting here, change your offer and value level.

4.) Data Provided by Customer - Once a customer has decided to provide their data within the Rocket Funnel, they have established a small spoonful of trust. They want to see if the Free Offering really has value. If the delivered offering/gift has high value , the trust-relationship has begun.

Rocket Funnels focus on actions taken by the prospects. Our business goal is to have them subscribe to our list providing us the data we need to build a long term and meaningful relationship with the customer. Automated Marketing and person-to-person are always critical steps in building trust.

5.) Automated Marketing and LTV – Have you heard of LTV? I’m pretty sure you have. Life-Time-Value to a company and to the marketer is just everything. Every list, and every person within is the roadmap to success for both the company and the marketer creating the relationship and nurturing programs. List management and segmentation is key and this takes focus by those who understand the marketing system. Its developed over time, but it has extremely high value.

Automated Marketing or as we call it (AIM) is a predetermined series of marketing steps we deliver based on the actions of the client, or no action by the client. As part of the funnel we determine which AIM program is best for the client.

Push360 Rocket Funnel

Sun, 18 Jun 2017 16:48:50 GMT

Sales funnels and Engagements that turn Lookers into Buyers

Intro to Sales Funnels - The Push360 "Rocket Funnel"

The Rocket Funnel™ is designed to be a fast , targeted web page that motivates the visitor to engage in a predetermined outcome like purchasing a product, downloading an e-book or signing up for a seminar, super-sizing the order and even down-sizing the order.

A Funnel starts as a single responsive webpage that creates the results of a planned outcome. Sales funnels generally are one long responsive page without topline menu bar. Strategically, this design means there is only one direction, scroll down or buy now!

As the image shows, the top ring represents the largest group of people who are presented an offer, then the users that select the offer or engagement advance to the next ring. Additionally, the Rocket works with a single focus to get the viewer to act, then expands automatically to reveal another option or choice like a different price point or complete product bundle that can be purchased as a special One-Time-Offer (OTO).

Marketing is not just selling! Not everyone buys on the first visit, in fact less than 2% actually buy anything on the first visit. Nurturing plays an important role of the customer relationship, over time, keeping the customers interest with high value offers – generally free or almost free.

Funnel selling is not a new concept. In fact, it has been around for a long time. The upsell has been around and familiar to most of us. Today the Internet provides the tools we need to build, publish, deliver and track the funnel activities and the results are amazing.

The new web pages of the Internet will be designed with a question answered of , “What funnel are we going to use for this page layout?” You see it is agreed by most marketers that a sales funnel can be extremely elegant as well as sells functional.

More to come on the Push360 Rocket Funnels -

Your Digital Ad - Your Rocket Funnel - Nurturing - ROI

Sat, 17 Jun 2017 12:49:36 GMT

How does this work? Why is this process the new standard in marketing?

To understand the process and components required to acquire customers ( Digitally) we want to share how and what we do at Push360. Its an amazing process and when we connect the dots, its a beautiful workflow and reporting of measured results of digital marketing technology.

AUDIENCE - First, start with an audience that makes sense to your business and offerings, regardless of the network such as Bing, Linked In , FB, or Google. We will get to the unique features of each later as knowing your audience is the the most important first step. Take out a sheet of paper and list each related item you can about your audience. Think about their interests, who they are connected to, where they go, what do they buy, what do they write or blog about. With this information you can define your audience and set your marketing to show up where these people are online.

AD MESSAGE - Next, write your message to your audience. Conversational styling is always easy to read, but we tend to run out of characters and space. We highly recommend an A/B/C test with short runs and tiny budgets. Take the winner for these tests and push up the budget and reach. What is the one word that your ad is really about? What is the " I must have that" phrase? Get this right and your clicks will increase. A/B/C testing reveals the right direction.

The Rocket - Strapping a rocket on to your brand is no joke. If you get the steps above correct, this step is a game changer in lead acquisition. The Rocket Funnel is a simple idea, a highly crafted landing page with predetermined engagements built into the web page. Its a single web page highlighting the customer brand and offering. Engagements are the top priority for the business. Engagements are the triggers pulled by the customer like: Call, Click, Download, Fill out a form, Register for an event, Get a Quote, Write a review ETC. The Rocket Funnel is directly connected to our automated intelligent marketing system ( AIM) . This is the HUB of the database and customer actions. The more we know about the actions of the customers the more we understand what is working , what is wanted by the customers.

Nurturing the Client - Research shows that less than 2% of your clients online will purchase the first time they see your marketing. It can take up to 6 touch points or digital engagements, to convert the viewer into a paying customer. Nurturing takes time. Having a well thought out plan of delivering value and free offerings such as FREE DOWNLOAD!, or FREE SEMINAR!, or a greatly discounted product for only the shipping cost is a great way to continue the conversation.

ROI - Every step we take, dollar we spend is measured on hits, views, clicks, calls , downloads, quotes, forms that have the customer data, ETC. This brings the customer closer to becoming a paying customer.

This new day of digital marketing is exciting. There is a lot going on within the industry. It seems like everyday we are learning new ideas and creating new innovative ways to deliver digital messaging that get results. Our clients have seen the results of this. We have had clients tell us they need us to stop the lead acquisition process, while they figure out how to convert leads to customers. We get it.

David Clemons
CEO Push360.com

What is Retargeting?

Fri, 16 Jun 2017 13:20:17 GMT

Google is smart in the way ADS are presented during the entire browser experience. For marketers, "Retargeting" reminds the consumer they are interested in the product or service immediately after the first exposure.

Remarketing is really great news for advertisers. Google states " Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users". Can be used across multiple ad networks for users on desktops and mobile devices.
When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.

WOW! I Know this sounds like rocket science, buts its a very effective way to advertise.

Google has released the new email-list remarketing as well, named "Customer Match" . When our customers are logged in to Google Search, YouTube, or Gmail we are showing product ads that they have had interest in.

Studies have shown that as low as only 2% of your visitors convert to buying the first experience with your web and digital footprint. Now with "Remarketing" the hot buzz word, your brand and product offerings get noticed with a much higher frequency.

Note : The impressions do stack up faster than a simple "ADWORD AD" and the ad budget must be managed, but the outcome is higher.
Google has a great introduction to this entire idea of "Remarketing" found here .

For our clients we are learning as fast as possible the Do's and Dont's of Remarketing.

Jump on board with us.

Team Management - 5 Killers of Workflow

Fri, 09 Jun 2017 13:24:21 GMT

Workflow is key for teams- Check out these 5 workflow ideas for teams.

Creative teams that produce a constant flow of deliverables for clients are profitable. Over the last few years we have seen almost every project delay known to creative teams, both on the creative team side and on the client side. The following items are many times overlooked by startup companies and well established companies alike.

I read a really interesting article by Lionel Valdellon of Wrike, a project management software comapany and it inspired me to think deeply about what we have also learned and wanted to share with our readers and to remind our team... we have come a long way!

Managing by Email
Millions of teams around the globe use email to manage and to effectively communicate. Lets recognize that with even secure email that strips out the spam, or most of it, email is a cluttered way to manage and organize. Teams that are focused with objectives need a project management system that organizes projects, tasks, people, timelines, content and notifications.

Zero collaboration between stake holders, too many emails, back and forth nonsense and misunderstandings, sound familiar? If your teams are using email to manage anything, we would suggest that you STOP this crazy and painful communications process.

The answer to this is a team based project management system that everyone who has responsibilities for the VIP DELIVERABLE or any task associated with the DELIVERABLE get the information through the project management system. An online project management system that will use email for immediate notifications to only bring you back into the project management system that is designed for layers of information.

Keep meetings to 10 minutes
Really only 10 minutes. This idea keeps every person on the team focused and prepared. If there are needs to be prepared for ask what is needed in advance. If the solution is not the responsibility of the entire team break out into a different scheduled meeting.

Its amazing how much information is delivered in meetings. I think I have come to realize that as a corporate manager and entrepreneur, not everyone wants to know how much I know. They only really need to spoonful of information they need. Everyone has to come into the meeting with the information in an organized written format , not to be spelled out orally, in great detail.

If a team has to keep the engine running, the workflow flowing , hold the meetings down to 10 minutes.

Now the 800 pound Gorilla.
Physical meetings vs. Online Digital meetings. Workflow means continuity of work. Give your meetings the 80/20 rule. 80% of all meetings are online using fast answers like team chat tools for immediate information and or voice meetings. We use SKYPE extensively for the immediate need for needed answers and information. We have discovered the best project management tool would have a SKYPE like tool built into the software so that the project team would be in contact with the team that is on the project. Tools like SKYPE, Google Hangouts, GotoMeeting, Join.me, Apple Facetime are used extensively by creative teams.

This idea is really important. Every member who is tasked with project details needs to connect with other team members at some point ( if it's a team of two or more).

Physical meetings are a needed component to human teams, but not for 80+% of the work that is required. Physical meetings are expensive gatherings of people but provide a true team connection of trust and accountability.

Look for the integration of both CHAT and VOICE within your project management tool suite.

Organize Content - everyone will appreciate you more !
The project management solution needs to have a file system that allows the team to find resources needed. The digital files need to be easy to find by different team members. Make sure and add the meta data descriptors so that the project name, file name make sense to someone else who might be looking for it. This saves a lot of time for everyone.

Delete content as if your job depended on it. Too much data is left over for someone else to make a decision about keeping, using or deleting. If the content is not a piece of a profitable project get rid of it. Think about the value that every piece of content has. If you think it needs to hang around for a while fine, but take the responsibility to delete it. Content is KING, but it also becomes a pain to everyone else if you cant find anything!

Think of Project Workflow - Cost to Deliver
Workflow speeds up every item in the task list! If your teams build creative elements, a project manager's role is an opportunity to define workflow and also workflow killers. Build the idea of optimization into the workflow process. Every member of a team is looking for tasks and resources to complete the tasks on time. Workflows can help guide a team through complex elements and/or sequenced tasks that need incremental delivery and communications. Keep it simple.

Workflow is a project map, a block by block, step by step process that goes through the project or an element of the project.

Think about the value of each task , time allotted and cost to deliver. The time to delivery and cost of each element is essential to know by the manager to keep the cost within budget.

If the project is over budget look at workflow. Several industries have created a "Book of Business". This book of business is a detailed, itemized accounting for how long creative elements should take any member. This accounting can be developed over time and become one of the most valuable cost management tools.

Project management tools can assign project tasks, timelines and associated cost. Workflow saves money so think about your workflows and how to utilize and share workflows to the team much more efficient.

Have you notice Ads that follow you ?

Wed, 07 Jun 2017 14:03:17 GMT

Marketers are using "Retargeting" to repeat the ads you see.

"Remarketing" is the new buzz word in digital advertising.

When a marketer wants to follow you, they use a simple technology called "remarketing." This is a small snippet of java script code or a "cookie" that is placed on your computer and with the use of your browser. These cookies are smart and remembers what you like and where you spend your time on the internet. Advertisers want to know this information and will pay a high view/click rate to have these ads served up to you.

As marketers we want to use this technology to develop our audience and customer base.

In Facebook this small code is called a "pixel" or a cookie. Its placed on the visitor's computer, like a bookmark and has no effect on the overall performance of a computer except to know your interests. The ad network like Facebook or Linked in or Google will be looking for these small clips of code and serve up the ads to your customers.

Targeting people is a true secret of online marketing and having efficient simple technology is very smart to use.

Many people over react to ads that are following them, but the fact is they are interested in the content subject and displayed some degree of action to verify.

MORE TO COME!

Digital Footprint (Digital Shoes™)

Mon, 15 May 2017 04:44:07 GMT

The Push360 dashboard provides an instant view of digital assets like sales funnels, landing pages and entire websites that are currently live, with active campaigns and producing the KPI's in real time.

Run faster with Digital Shoes™

Our first goal in understanding the health of a company is to conduct a site audit, drilling for information about the company’s brand power, brand story and link value. The site audit is a comprehensive look at the existing digital footprint and associations. We want to search and find every link found publicly on the Internet that’s associated with the brand, products, services and social side of the business. Additionally, we look at every advertisement published to see the history of the brand and offerings. Knowing what has already happened helps us plan for the next big marketing campaign.

We understand the investment that has been already made with the existing web presence, and we look to take advantage of existing web placement, SEO, meta data, meta tags and links that are needed. In almost every business case we can determine improvements in the existing digital assets. If we cannot find an improvement, we are the first to compliment the business managers on the digital footprint strategy that has been created.

Once we understand your web presence, we start looking at what is usable, what is missing and what is definitely needed. Lead Funnels/ Sales Funnels are our primary focus. These are the new digital shoes that will help drive leads and conversions because they are designed that way, from the start.

Funnels create urgency and high value leads for conversions. This includes the ultimately optimized landing pages with extremely focused engagements. These engagements will be either directly linked to the optimized landing pages, or platforms of Facebook, Linked In, Google + and others.

The outcome of all of the newly created assets, your Digital Shoes, is the path to high quality lead acquisition and product and service sales.

This is a paradigm, a change of the old and forging ahead with new innovation, and better marketing with better results.

Think You Need a Marketing Manager?

Sun, 07 May 2017 16:57:27 GMT

Cookie Crumbs - Average Results in Marketing and Advertising

Push360™

Marketing : Done.

Get the job of marketing done.

Business is won online. Many businesses understand this already and compete with a well thought out digital plan. This seems overwhelming to most business owners, but Push360 makes it easier to understand.

We create a digital in-bound marketing and advertising blueprint, timed and staged execution plan for your business. We listen to you and your team and craft the marketing strategy based on your company priorities and the determined budget.

We offer flat rate programs, extremely affordable packages, designed to jump start your digital footprint and position you as a top competitor.

Every business need a trusted internal or partnered team to represent the online world of marketing, without that this team - you can not compete at a winning level.

We’re talking… cookie crumbs.

Is a company who is not marketing and advertising their brand a competitor in today's market?

You have to think through the rules of success, which principles do not change much. Marketing and Advertising need to be 20% to 50% of your entire business expense. Think about it, those who are taking your customers are outperforming your company offerings.

We suggest that you buy more marketing firepower by partnering with an outsourced provider. This would be much more cost effective than doing your marketing in-house. Look at the numbers. Marketing Managers need to be paid 50K to 60K, and Directors of Marketing are even higher at 80K to 100k. The trick is finding a group, a team, that understands your goals and knows how to get there.

"Digital inbound marketing” is a powerful business workflow and process. Today, every business needs to have a team that understands how to use technology to drive more sales or deliver more leads or building a bigger brand value.

We have a fully integrated All-In-One tool set for business owners and business marketing managers, that provides the best of class platform technology that makes it easier to get the job of marketing done.

Our customers are looking for an easier solution to understanding digital marketing outcomes. It's across the board. They share their goals and insights with us and we have been dedicated as a partner focusing on real results.

When a customer connects with our team, we generally ask a lot questions. We want to understand the business focus and priorities.

Next we lead discussions on brand value, product exposure and selling, customer nurturing and engagements, automated marketing and sales funnel solutions for your company.

Now you are wearing Digital Shoes that you can run with. Trust your partner and give them enough green fuel to help you make a difference. At the end of a month you should know the capability of your partner in the way they communicate, report and update on progress toward your business goals.

Push360 Marketing Websites - Get Results - Expect Positive Outcomes

Push360 - Sales Funnel for Business Growth

Thu, 27 Apr 2017 17:23:55 GMT

Funnels are out "Secret Sauce" that aren't so secret. We have applied these ideas for years, but they helps us laser focus our marketing.

Digital Marketing Magic – The Sales funnel

It doesn’t take a million-dollar-website and expensive staff members to create online sales and growing business revenue on the internet. It seems like “secret sauce” to most business owners and mangers, but its not.

To understand how it works, think of this technology as a new business marketing workflow using new skillsets. In the next few moments you will read what the masters of marketing already know. The difference between knowing and “DOING” might be the real secret here.

The SALE FUNNEL is an online, web-based presentation of simple ideas that helps a customer understand your company, product offers and sales offers.

4 Steps to Know Your Customer A clear picture of business success is knowing your customer and knowing your solution to their pain points. We spend more time upfront understanding the following items:

1.) Audience Definition - What do these people like? Reading? Traveling? People? Events? Groups? Subscriptions? Blogs?

2.) Geographic Location - Targeting

3.) High Value Offer – Free, Limited Time, Limited Stock, ext.

4.) Solution Solving Issues - Sell the Benefit – What is your Value to the Customer?

If you take the time to define this step in marketing, the sales funnel will present much more profitable results.

Definition of the Business Sales Funnel

Most companies are missing this! The old fashion designed websites are killing the sales process. Its too difficult for the customer to understand what is being offered. What is needed - right now - is a sales funnel.

Our goal is to reach more interested buyers and make more sells. Most business owners realize the key to profits is to maximize all areas of marketing, advertising and selling, bringing focus and attention to your products and services.

What is the difference between a web page and a sales funnel? All funnels have similar basic elements and the fundamentals will work across many industries and business focuses.

Take a look at this.

Our “Secret Sauce” Is Not So Secret!

We know what works.

Know Your Audience Likes and Behavior

Define Your Audience Within Your Ads

Link Your Converting Landing Pages

Use Proven Funnels Designs

Create a Valuable Offer

Use Video to Explain

Create Urgency

Use Less Text

Repeat 2X

Engage

Earn

The "Funnel" is a group of pre-determined elements that make up the offering. The funnel has a few very basic zones. These zones can be rearranged in many formats, but the components need to be present for the buyer to make a decision. Your goal is to have the customer reach a “YES!!!” or “NOT NOW”.

****Stay Tuned for more on this topic of “Know Your Audience” and the Basic Components of a Sales funnel.

David Clemons

Co-Founder - Push360.com

5 Key Items for Faster Businesses Grow in 2017

Wed, 19 Apr 2017 13:20:43 GMT

Drive and Manage Your Business, Partner With Experts to Build Your Brand

5 Key Items for Faster Businesses Grow

As a business owner you already know how difficult is to run your business and, at the same time, manage all of the marketing and advertising that is required to compete for new customers.

Today, you can get started on the next generation of marketing and advertising with a platform designed not for the technical mind but built for the business managers and owners like yourself. A new platform rich with real time communications with real people, who understand your business goals, and deliver proof that every dollar spent can be accounted for by showing your business is going the right direction , every day , every month, all year round.

Now, the decision to move forward is up to you. This is our premium complete solution with all of your marketing and advertising needs in one location with talented people who manage this for you, people who really do care about you and your company's success.

With this fully managed marketing and advertising partnership you can focus on what you do best .

Push360 will focus on the design, marketing and advertising that grow your business.

There are 5 very important pieces that will change your business forever and as an owner or manager you will never look back. Are you ready to see what the next generation of marketing looks like…. ?

Do the following 5 things and it will be like strapping a rocket onto our companies branding and offerings.

1.) Change your thinking about your current website vs. a sales funnel

A sales funnel is a 24/7 sales person that always asks for the order!

Think of a dedicated landing page that uses visual steps and enticements to sell a product or service 100% of the time. It only has one purpose, to help your customer to make a decision.

Using a high-end and proven sales funnel strategy, every scrollable section offers the next step which brings your customer closer to your goal of purchasing.

2.) Landing pages need video clips, client testimonials, and clear purpose-driven content

Using video is much easier today than a few years back. Even the typical handheld mobile device is using 6 to 8 pixels of quality in images and HQ 1080P wide screen video. So everyone has access to using more video and audio. Even client testimonials are better with video as they are mush more believable. Don’t be shy as a thought leader in your industry or community.

3.) Control your clients ratings with managed services.

While you build your customer base its important that you don’t go into “Fix-mode." We see this a lot. While customers who rate your services can be reasonably fair, there are those who want to control your fate on social media. So you have to monitor your social media and know more about your public ratings. There are a plethora of software programs that allow you to direct your customers to your fully managed rating systems that allow you to intervene with and upset customer. We all love the 5-Star reviews, but you need to catch the low ratings as well. .

4.) To create traffic and brand exposure you should mix in an advertising strategy.

Affordable, low cost marketing and advertising is available for your company. By partnering with an experienced agency, or marketing and advertising local company you will test your market for a few hundred dollars, instead of thousands. Facebook, LinkedIn, Angie’s List, Bing and even Google. Look for the coupons offered to new users within each social and ad display company. Every penny helps as you determine your real audience.

5.) Measure everything.

Using web tracking you will want to generate the critical items such as views, engagements and conversions. As a business you want to understand the value of every dollar spent. View your reports daily, weekly and monthly and use the A/B/C/D testing approach to zero in your audience.

There are always many more ideas to share about how to successfully market, and we appreciate that you would take your time to read our posts. We promise to keep it short and spot on!

Thanks for dropping in.

David Clemons

Drip, Trickle , or make it Rain!

Thu, 30 Mar 2017 20:17:24 GMT

Push360.com Introduces Our Fully Managed Facebook Ad Campaigns

Drip Trickle, Rain.

Hey everyone - Im David @ Push360.com

I’m here to help build the great ideas that we hear about, from customers just like you.

We are lucky and appreciative of all of the partners we have, direct customers and resellers working together to build the Push360 platform so that it meets the needs of your business, to grow your business and making your customers very happy.

You see at Push360, we know it's all about the customers - so our primary mission is to provide a “5-Star” customer relationship with everyone we interact with at Push360.

Our mission is this-

Provide our customers with an easy to manage solution regarding "everything digital" , so that you can focus on your real business at hand that you are passionate about, while leaving the web design, marketing and advertising to us. Work with us to make the difference in your company.

This special offering we have is for you and your team to get excited about.

We are ready to offer Facebook marketing that is new, unique and works very well.

We have tested this in several areas of business.

We have combined the power of our website and mobile site platform with Facebook. Now we manage not only your brand, web and mobile user experiences,but we have added advertising as well. We take the beautiful brand story that you have created online in your digital footprint and create gorgeous ads that lead new customers to you.

We can make it rain or trickle, the choice is yours.

With Facebook Ad Campaigns, and a well thought out digital design and marketing strategy of your brand story , products and advertising, we are ready to go!

Fully managed and fully reported, you will know what is working and what is not, the budgets that are needed to drip, trickle and rain.

We design the perfect audience for your company and your offerings and its takes a significant amount of time to build a winning target. But that's what we do for you.

We can track everything so that you don’t have to guess whats going on with your online digital ads. Our advice to you is to leverage the money you are already spending in Yellow Pages and print ads and move over to a better delivery to reach your customers, a faster reach into the real audience that is looking for your company and offerings right now.

Our management fee is affordable to the smallest of companies. Now you can have experts building and watching your accounts to help you grow your business.

So now you can really make it rain.

Rain leads and nurture happy customers, just bring your umbrella.

Welcome to Push360.com

David@AchieveLabs.com (David Clemons) — Fri, 06 Jan 2017 17:06:38 GMT

Branding in key! Push360.com represents a 360 Degree view in Branding, Marketing, Design, Social and Selling of your Products and Services.

Push360™

Greats ideas can sit in our minds idle. Powerful new business innovations can just collect dust, until people believe and commit together to get something done. Its easy to spot those who really make things happen. This new brand story has a fresh start but has come from trial and tribulations, challenges and some disbelief along the way. But just days before our trigger event, our "go live" event, I heard comments from many like, "This is a big vision, better than the single focused solutions", "... a Silver bullet" "Every single company needs this for so many reasons!"

We have studied the market of design, digital marketing, SEO, SEM, social and analytics to redefine a better faster more cost effective , integrated , all-in-one platform. Welcome to Push360.com(TM)

Push360™ has the proper ingredients of design and marketing and selling for every small to medium sized business. We look at the companies and product and services existing digital footprint and bring out a better more optimized design, marketing, automation, advertising plan that makes sense and is monitored by dedicated teams of people here at Push360. Best - its affordable. Start for as little as $250.00.

We offer "Market Maker" services as well so your brand and company can lead your local market.

Think about what it would cost a company to have a world class designer full time. Or how about a marketing expert who knows the benefits of Bing, Google, Facebook and other power providers of search and advertising. Who can analyze the market in real time to plan the best strategy with the best designed landing pages, mobile strategies that reflect your brand story and offerings correctly and or the technical web specialists and SEO/SEM specialists. It goes on and on. There's no short cut. This is why most companies we see focus on only one of the mentioned above.

Its has taken almost two years, to test, evaluate the right integrated technologies into one single view, one dashboard that provides immediate design, marketing, automation, Customer funnel/pipeline and accurate analytics and even video streaming / hosting/ media gallery and great intel.

We realize this is only a start point of a fast growing and exciting future for Push360.
Thank you for reading our short story - we promise to continue to Push this idea with the best minds and the best talent, the best people we can attract who believe in our vision and want to make it their own. It's time ! Lets go!

David Clemons - Co-founder / Chief Revenue Officer

Google Friendly Mobile User Experience and Speed Test

Wed, 14 Dec 2016 16:37:40 GMT

Google Tools For Web Designers – Make it Mobile Friendly !

MOBILE AUDIENCE - Every digital asset today needs to consider the complete audience, the entire ocean of users that are looking for your company, brand story, products and services, news worthy articles and connections. Google is making the tools possible, at a very good price, to test every digital landing page, web site, mobile and site. Basically everything we do today on the web has a need for this workflow process.

Facebook Advertising Channel - ARE YOU KIDDING ME?

Wed, 14 Dec 2016 16:14:56 GMT

Small businesses affordable advertising channel is possible within the Facebook customer base.

Facebook Advertising Channel - ARE YOU KIDDING ME?

Small businesses need an option to Google Adwords, a more affordable advertising channel is possible within the Facebook customer base.

Facebook is a social rocket, a giant marketplace for any brand looking for the dedicated 1.79 Billion Global Daily Users , 1.09 billion mobile users daily in September 2016, 84.9% of this growth is outside of the USA. However, 16% of those numbers are USA-based users.

When you think of Google you think of words like search and lists of search results. When you think of Facebook you think of connected people. Large groups of connected people. Facebook has a large daily user population that uses Facebook to communicate within their friend and family base and now businesses are dialing into this network.

Facebook allows marketers to really target the specific audience, location, gender and personal interests. This really helps identify in a smart way where your budgets and marketing messages show up and to what audience. How about those who are all connected to your company or press the famous button!

Once you have defined the audience target you need to decide where your marketing advertising messages will show up within the FB pages. This is a big consideration to make if you get it wrong your results will have you pulling back the wallet strings.

Facebook Newsfeeds – These are the embedded ads in the mainstream front pages of Facebook. Its what you scroll down through to see whats happening in your persona life with your friends and family. Facebook connects world. You have already seen the ads.

Right-side Column Ads – The smaller ads show up on the right side of the of the center aisle. Small square boxes with light weight descriptors designed to have advertisers buying competitive positions, views, clicks and the targeted audience responding in large numbers.

These Facebook ads have been designed by a diverse amount of people and the results can also be just as diverse for each company. A great amount of attention is given to both the IMAGE posted and the COPY or messaging that is readable, enticing and motivates the user to take the next step of engagement.

To get this process right here are a few ideas that we use to research, prepare, write, test and post, then switch the posting for a different audience. Take a look at what we have learned and see if this makes sense for what you are trying to accomplish.

Images - To get noticed think about visual “SHOCK MEDIA” and how effective hand selected, targeted images motivate you, on your personal selections of advertisements. You know you want to click the image. The images are a very important element of user engagement so you need a really great source for images or a great eye to go get the images.

Here's a few tips to really succeed on Facebook Advertising:

· Take extra time to find two or three images that will work for your ad.

· After you have selected the images, write a caption that fits your marketing message. Make sure to include the essentials of ad writing so that it makes sense to the user, creates an interest, urgency and action.

· Share your three designs with, as many people as you can, trusted people who make you think objectively.

· Unlike your global website – write your ads as if you are focused on one person at a time, your best customer or even friend. Be enthusiastic about your text. People like it!

· Video is a very effect way to gather interest of thousands. More later.

Ad Layout – The main idea of the Facebook ad is to be seen and to be clicked. There is nothing more important to a marketer than to successfully place an ad that attracts viewers in to engage the “Click”. The image at this point is 90% of the eye traffic. If you have the right picture they will actually read your title description.

Image – It’s a visual experience. The picture will not capture everyone across the board, however it needs to capture the interest of your specific target audience. Stimulate the senses with images so clear you can smell and taste the food, fabrics so close you can feel the softness or texture, style so real that your want to see more fashions, you want to learn more. This is a one second glance effect, a scan, colors and detail that intrigue a second glance – easy to identify with your message that surrounds the image, your brand, your product or service. The image is the most important to a visual visitor. Pinterest has a lot to share on this subject. People like people.

Important Note : in 2015 Facebook launched a process that reviews your overall relevance which is made up of your ad image, copy and landing page for audience relevance. You want to pay special attention to the quality in all three areas. You need a high relevance score to compete.

Title Text – This is the first text they will read. This is a high value statement to your audience. It has to be interesting, trusting, and well written in a short form. Take the time to wordsmith your message in a tasteful easy to read format.

Something like – Jasper’s Market

This ad is used by Facebook in their guides for ad design and deployment.

Take a look at the [LEARN MORE] button in the ad above. The offer is simple, if you like this dessert recipe you will be interested in others as well. ONE FOCUS, one engagement. If you have too much going on the viewer will leave the site, they want decisions handed to them, they don’t want to feel effort to find anything.

Plan your engagement and Call-to-Actions with great interest in the customer experience and the end result for a win–win.

David Clemons

CEO PushMobileMedia.com

VIDEO MARKETING ... Your Audience Loves Video

Tue, 13 Dec 2016 20:53:35 GMT

How does video increase your ROI ? It Simply Works!

How Does Video Drive Traffic , Increase Ad Performance, Better Customer Engagements, Grow Customers Satisfaction and Expectation ?

Today , right now, your customers are using their mobile device over 50% of the time to see your business online. Searching, shopping, buying, setting appointments or reservations, addresses , phone numbers, coupons, specials as well as viewing your video content.

Content is king and video is the #1 proven channel that is favored by the majority, no matter where you are.

Most of your customers will remain connected if you share video with them regarding your business, offerings, staff, customer satisfaction and reviews. If you don’t have video engagements you stand to lose 25% of your online visiting customers.

Video marketing is about driving your business with interesting and relevant content, not just Adwords. Both work well together and should provide an uptick in clicks and engagements.

Stats Worth Reading

-Forrester reported a 200%+ growth in click through when video is used.

-Aberdeen, a research firm, reported a 41% increase in traffic when video is used. Additionally video is 53 times more likely to be pushed to the first page of Google search results than text

- Video is the preferred method of learning about everything! Your customers are 4 times more interested in video than reading your blogs. Video is #1 – Wistia.

- Video traffic is growing at 26% per year since 2015. – Cisco

- Mobile video traffic exceeds 50% of the total mobile traffic as of 2014. That’s a 69% increase in one year.

- 45% of all App Traffic is video.

- YouTube accounts for more than 40-60% of all video traffic daily.

Summary - If you use video in your web pages, product offerings, landing pages, you will see a uptick in customer interest and loyalty. Make your videos personal, make them with the idea each person who is watching is special and their time is valued. Make it real, make it less formal, make it funny or sad, but allow people to get to know you and your company and how you do what you do. Many will find it rewarding to watch you and your team and the stories that follow.

There are many good online pointers listed in GOOGLE for production and professional look and feel. But even your iPhone video will work if you follow a few smart ideas. .

Video works. Readers around the globe prefer video. Go on, turn on the switch, stop worrying about things, your audience might surprise you with a very large increase in visits, views, engagements, likes , reviews and purchases. That sounds really nice !

David Clemons

CEO Push Mobile Media

What is the best Marketing Channel for Small Business?

Tue, 13 Dec 2016 19:27:24 GMT

Facebook has become the most affordable advertising for small businesses.

The Best Channel for Small Business Marketing

What if your company could jump in front of the competition in your local markets for as little as $10.00 a day with 40,000 impressions? Would that make a difference to your business?

First, you need to have everything in place regarding your digital footprint; I.E., the right landing page, the perfect messaging, the attractive offers and data capture process within your web site and mobile sites.

Now the marketing magic takes place.

Facebook has emerged as the proven winner regarding possible low cost, effective, and measurable marketing channels. Yes, Facebook.

For $10.00 a day you can target your audience right down to a zip code and other very interesting sets of criteria. Facebook seems to do it differently than Google and is making a significant impact for small businesses.

The magic sauce is not as complex as it might sound in fact it's simple as long as you follow the basic steps.

Digital footprint – Web site , mobile sites and micro sites/ landing pages all working in sync. This means when your web sites are connected all of your most important data is focused on your intelligent database and customer profiles.

The web pages must have relevance and must be focused with the right mix of text, video, and high value engagements. If your trying to collect data, make sure your collection process is simple. Simplify the process for your users, make it easy to add the data and submit and measure your “Thank You!” pages.

Landing Page + Core www.Yoursite.com + Data Collection + Automation

Facebook Ad –

The marketing beauty of the FB ad is the fantastic categories and geo space selections available for targeting.

1. Geography

2. Language

3. Age

4. Gender

5. Workplace

6. College

7. Interests (including job titles)

8. Categories

9. Your own email lists

10. Relationship status

11. Education level

12. College major

Facebook offers the most affordable marketing channel of all. This beats Print, Radio, Cable TV, Google Adwords. At around $.25 cent per lead/impression its time to have your marketing team work up a game plan and start using FB for lead acquisition.

David Clemons

CEO Push Mobile Media

Marketing Automation – Dream World

Fri, 09 Dec 2016 15:10:39 GMT

What is the value of marketing automation?

Marketing Automation – What is it and why is it important?

Email marketing used to be a daunting task for every business or marketing entity. Each and every email has been managed with the goal of personalization with great care so that the customer engages. The issue with this type of email marketing is the time it takes to personalize all of your customers with messages, offers, specials, events, images, feedback forms etc.

With Email marketing automation, it’s now a process to get the accurate data into to your client database and automate the email messaging and the frequency of the messages sent. Automation is a software-based, step-by-step process, with logic and preplanned actionable experiences, content and highly valued customer data with contact information and interest.

Our goal as marketers (owners, managers, agencies, content specialists, sales) is to save time and energy required to design quality campaigns , build the preferred delivery channel and nurture quality relationships with our customers and prospective customers. We know that technology is needed, like email and SMS Text Messaging and mail drops, with every consideration possible to offer a real and valued experience and engagement by the customer.

Choose Channel – Design Campaign – Build Messaging – Determine Logic (A/B) Measure Results – Repeat.

SEO and SEM is needed in every step. We look at the value of each key word used within the message, each back-link, title, sub title, image and descriptions.

In a Perfect World

The ideal marketing automation solution provides an intuitive experience for the marketer. Using live online help, real call-in support and FAQ's that are specific to the task. Visual step-by-step and use of video is key. The live component is generally considered high value when needed. Marketing automation is about data, big data, everything that can be attached to a client profile. That collected data then bolts on to the system that automates predetermined marketing events like data forms, download custom info-graphics, PDF reports, invites to events with information, coupons etc.

Since most software is utilized in an 80/20% basis (only 20% of the feature set is used) most customers who adopt new technology platforms need on going training and support.

David Clemons CEO Push Mobile Media

The Best Way to Get Hired at a Creative Agency - Build Your Own.

David@AchieveLabs.com (David Clemons) — Tue, 29 Nov 2016 13:37:13 GMT

You have talent, you use technology everyday. Get Paid for it !

The Best Way to Get Hired at a Creative Agency - Build Your Own.

Jumping into a career is both exciting and painful for anyone who needs a job. Receiving rejections from potential employers who collect hundreds of resumes for every job opening is a reality.

Being an intern is OK. This is highly regarded as a great way to get your experience. We suggest opening your checking account and looking at the monthly income paid to you. If this is depressing, its up to you to make it better. Pay your dues with years of service and settle for the corporate climbing of a short ladder.

This is a rather harsh view on the prospects of employment opportunities. There is a better way.

Today, business leaders across America and the globe, need help using technology to compete within their local markets. The real opportunity is to be local, meet business owners and managers and provide your design and marketing solutions.

Design, market automation, mobile marketing, customer data, Google Adwords, SEO/SEM, analytics and the list goes on and on.

Use your current knowledge and learning skills and build your own company, your own creative brand and your own success story.

Your chances to experience success with your raw ability, creative services, your technology offerings should not be under estimated within your local market. The key is people contact and ability to show that what you do is valued by the very customers your service.

So do you have what it takes?

I’m going to offer a few things you might want to consider before you jump in.

1.) Intelligence – You have to be ready to learn and apply. You need to “DO” everything you are learning in real time. This means – if you learn something immediately put it to use and remember what you have learned. You need to be able to learn and recall as there are many layers.

2.) Process – Workflow – Technology Platforms – To make this happen in a fluid way, you need access to a lot of technology and the knowledge of how to build a client flow. The technology and process has to work and it has to be connected and integrated seamlessly.

3.) You have to build a client base – So lets get this right. Learning technology is only part of the system and you have to be able to motivate your clients to trust that you know how to strap a design and marketing solution onto their company brand story.

4.) Be ready to have others join your team – others will see your enthusiasm and they will also want to help you with your mission. Each person that comes in will need training and access as well as a chance to “DO.” It’s a big component of success. Each team member will lean towards an area of specialization over time, just give them some fertile soil.

5.) Look to your industry for the insiders look. Learn the talk, walk the walk, “DO” what is needed. Jump on opportunities to help companies, even if your not quite there yet. What you learn will be valuable to everyone. Learn what works and what can be done better. At first you will not bill every client – but when you finally get it right and you can prove your system is working, the customers will be glad to work with you and keep you as a provider. This is a win win for everyone.

6.) Build your first 30 clients then 100, then scale based on business niche.

Push Mobile Media™ is an All-In-One Design and Marketing platform for the small local business and the growing multi-market business. We have the proven workflows and technology base that you too can be part of. Join our team of OnlineExperts® Certified to “DO” more.

David Clemons
CEO
Push Mobile Media

Lessons From Your Competitors – Right, Wrong and Somewhere in Between

Wed, 16 Nov 2016 05:50:40 GMT

Series of steps that add up to a larger digital score. What is your score?

Lessons from your competitors – Right, Wrong and Somewhere Between

We have spoken to companies who simply want a beautiful web site and who think that this is all that is needed to compete in a very competitive industry and zip code. We already know the results and outcomes of a freshly launched website that has zero marketing attached.

The facts speak out brightly, like a trumpet. Without proper marketing the most beautiful website will still be ignored. If your clients can't find you, they can't follow you or relate to your business.

A complete online digital marketing strategy includes:

· Landing pages that drive a laser focused message

· Sticky content that users want and are searching for online

· Forms that collect user data and deliver extreme high value to the user

· Video that is targeted and relevant – using short clips

· Ad campaigns that follow an A/B switch testing mentality

· Email and SMS Automation that follows up with the customer based on pre-planned actions, deliveries, invites etc.

· Social Accuracy of business information

· Frequency of Blog entries and fresh content

· Allow customers to review your service and proactively manage each public review

· Know your numbers by paying attention to what is working and what is not weekly, if not daily.

This is a condensed list above, however, the difference between success and failure is between what you are willing to do, just get by with and or not engaging in at all.

There is no real secret to uncover here, digital presence and digital branding is a series of small steps that add up to a larger score. You need all of these so it’s a great time to learn about each item and adopt it as a successful playbook, a game plan, a track to run on.

Push Mobile Media is a all-in-one design and marketing platform that includes all of the items above and many more. We are the next big business utility , an affordable design and marketing solution for the small business owners and managers.

David Clemons

Building an Afforable Solution for Small Business

Tue, 15 Nov 2016 20:16:07 GMT

The beginning of a journey, a start point to something big...

When we first started our journey ….

The real passion for each of use was about creating something amazing, something needed, something affordable and manageable. For those of us who were driving the vision forward everyday, it was exciting to choose partners based on our platform criteria. Working with tested and not so tested partner code and platforms, after almost 6 months we came up with a solid plan of integration of each of the major services that we needed.

Responsive web site and responsive Mobile site builder

Customer Management System with attached Email and SMS notification system

App builder

Reputation Management

Social Deployment Manager

Adword management software

SEO mangement software

Hosting provider

Live Chat system

Support Ticket system

OnlineExpert - Certified Support for all areas

Analytics Reporting on everything

Our technology plan has continued to be a simple focus - wire all of this together under one dashboard with a single-sign-on (SSO), make it work so that our tasks and the customers shared responsibilities becomes easier to manage, be notified and plan ahead.

We will always be advancing the platform as we move forward.

Today we are one day closer to the ultimate platform that makes sense - if built correctly the market will respond favorably. The partners we have selected have already proven that their single component is valued by tens of thousands or millions in some cases. We have selected the best of the proven platforms that allow for integration and SSO - private labeling and reporting.

We are on the right track to prove that every small business needs to have our solution. Its proven, affordable and very effective.

David Clemons

Online Reputation Management 5-STAR

Tue, 15 Nov 2016 18:02:36 GMT

Start at the beginning of your relationship to get a positive review

Its Pays to Pay Attention to Your Business Reputation

Managing a business reputation can be challenging work. It all depends on how you first set up your consumer interface or reporting inside of your accounts. If you set up an account at YELP, for instance , you lose some control over the customer rating process. Bad experiences for any reason go right to the top and are tough to manage afterwards.

Your customers are looking on the internet to determine what type of a company you are currently and what is the over all impression of customer who have done business.

The good and the bad reviews are there forever so you need to manage your reputation.

Today - thanks to technology, we can help you manage your reputation. Our team of OnlineExperts(R) are trained and ready to manage and monitor your brand reputation and prevent the “bad rep” before it goes public. Our system allows you to intervene with a disgruntled customer and determine to to improve their experience and opinion of your business.

So what exactly should you plan for to get your online reputation in good form?

Don’t be to eager about launching a YELP plan without a plan first
Don’t set up an Angies List until you understand how and when people review your company
How do you educate your customers to provide a 5 Start rating ? Thats all about understanding Google + and FaceBook and Bing
Talk to the Professionals to answer questions before a bad review gets out of hand.

Start at the beginning of the relationship with your customer. Explain to them your reputation as a company is a mission with every person in your company. That the customers needs are met based on reasonable goals and conditions upfront. Take every customer as a nurtured relationship of trust and you will find that the trust goes both ways. If you expect to receive a 5-Star review - then deliver a high end experience and follow it up with a better more valuable experience each time.

Hope these simple ideas are clear and helpful!

David Clemons

How Marketing Works!

David@AchieveLabs.com (David Clemons) — Wed, 02 Nov 2016 03:28:14 GMT

Workflow - It seems like a never ending set of tasks and technology

How does a business owner afford all of the technology and personnel needed to keep up on the company's marketing, web properties, customers who are online shopping and using their mobile device for information? We find the majority of businesses owners and managers can not keep up with their business focus so the web and web marketing and customer nurturing suffers.

Sound familiar? Your not alone.

If you're a company manager or someone who is responsible for the web, mobile , email , SMS, DB , coupons, campaigns, sales, lead management, social channels - whew! Its a full time job. You can't take your eyes off this for a day with out the industry changing directions on your digital presence and marketing strategy.

Its pretty straight forward, really - its not mumbo-jumbo.
Its the basis of having a healthy digital footprint for your business and knowing what items are essential. I just realized in building this flow chart their are a few key ingredients we did not place in graphic - so if you are reading this, you will hopefully find this helpful. The missing pieces in the graphic above are highlighted in bold text.

The top green boxes are showing the digital properties that you need to have working for your business 24/7. Web sites, mobile sites and landing pages that are very specific to something you want the customer to do - an actionable item. There are many good guides to building landing pages. When landing pages are built correctly they have a certain stickiness and higher value to the customer and the customer is willing to sign up for or to be invited to, or to download an e-book for example.

The middle of the graphic is a central hub where each of your digital elements point to - every form filled out by a client, something of value, in exchange they provide their information. The information is held into the customer management system or CRM. The CRM now can help the business owner and managers can automate predetermined actions which communicate to the customers.

Automation is becoming the buzz word in marketing and the business owners and managers need to have an understanding of why this might be important to your business. In a few words ; SPEED , WORKFLOW and COST.

Automation saves time as many of the steps you would do manually are now timed to trigger automatically. The triggers are based on what the customer is requesting and in many cases needing a small nudge to get to the next stage of the relationship. This nudging is called nurturing .

Local Lists that are free or paid for are necessary for the small business to be found on searches. There are 100's of local listings but the 80 -20 rule applies here. Google, Bing, Facebook, Yelp, Angie's List and a few others make up over 85%-90% of the total exposure your brand needs.

Customer Reviews are the social side of how customers deal with businesses. Customers rate the business, create comments about businesses both good and bad. We know the over 90% of the customer look at reviews and make buying decisions and loyalty decisions based on how they are influenced by reviews - what other people think of the business. Reputation Management is the process of managing the flow of customer reviews into the search engines. We believe that if a company manages their online reviews correctly, customers will be motivated to bring their business in the door or shop online with these highly rated companies.

Today its more than a web site that sits unchanged. Marketing needs the right message that customers identify with and a small spoon to sip from. Its a blend of balanced and meaningful design and customer interactions within the website or mobile sites. When customers see what they like, they ask for it, they want it , they will be loyal to it. If your company has the needed solution at a price that makes sense, its a win - win for the marketer and the client.

Technology makes today's marketing easier. The visual map we provided above is not 100% complete but it does reflect the amount of attention any company's brand and services require to be competitive and exposed to customers.

Your Business - Push Your Local Listing

Thu, 11 Aug 2016 14:58:42 GMT

Local Listings and Social Exposure Working Together

Your Business - Local Power Listings

The “Great 8” Most Powerful Search Directories

We have identified the most important platforms that your company must connect to, stay current with and be active in. Google, Facebook, Bing, YouTube and 4 others make up the “Great 8” . Don’t spend your time and or money until you have these “Great 8” correctly engaged and linked. We have a rather unique interest in these 8 listing for the benefit of our customers. Our two biggest reasons are SEO so that search engines find your brand and fresh content, and socialize to build TRUST and a POSITIVE REPUTATION.

Note - Our team calls this group "Great 8" , internally we all know what this means. We actually have added more to the list such as Angie's List. As the companies like Angie's List start providing free services to businesses and fee based services and listings, we take a strong look at this especially within the Local Listing focus.

Local Listings and Local SEO

Google+ is tied to everything Google. The most powerful of the “Great 8” is Google+. Local listings are important and the business data must be up to date and accurate. With the right data your customers will find your business everywhere. We provide immediate direct access to your “Great 8” accounts.

Monitor Reputation and Customer Reviews

Customers thrive on telling their social circles about a good or bad experience with a local business, its just part of our culture. With powerful smart phone apps its becoming easier to stay logged on – sharing local opinions. We link you directly to the reviews within your dashboard, so you can view your status 24/7. Google+, Yelp, Linked In all provide a platform for customer reviews. The larger pool of reviews the more credibility you have. Each of these platforms has an ever-changing algorithm that scores the real vs. fake reviews. Bad reviews can be managed and the algorithms look for real people who have actively provided authentic reviews. It helps to have reviewers who are active in multiple focuses of businesses such as restaurants, home services, professional services and others. Its hard to know where your reviews are coming from and or when. But you should monitor your online reputation and fix any issues that come up. This take time and a real interest in your customers and those who are not your customers ( YET!)

Right Mix of Marketing

Wed, 10 Aug 2016 17:29:11 GMT

Having time and the right investment of marketing into your brand.

Strapping a Rocket on to your Brand , sounds like a good step right?

Now your are realizing it takes too much focus away from your business operations just to properly position your brand with the right mix of marketing, messaging, video, mobile this - mobile that , automation in your email , SMS and email notifications to your team as well as your customers. Hiring a dozen people who specialize in one or more areas is an issue of managing that many systems, payments and updates.

How do you keep up with all of this ?

Well you're not alone - this is a real pain-point and a growing issue for small local businesses to be found online by new and existing customers.

We know. We hear it every day. We hear the words pouring from the mouths of companies who feel they are misguided and over spending with little if any results.

Lets look at the ROCKET components and see if this what you have already been thinking about.

Look and feel of your current web site, does our web site work on any popular device?

Interesting engagements built into your web site that inspire users to sign up with your company - your offer.
Mobile experience - how do we get this started - what is involved?
Live support for customers - so that they never hear another message machine that says , " I'm sorry I'm away from the phone..."
Apps on the desktop that reflect your brand and offerings?
Automated Intelligent Marketing using email and SMS to keep your content in front of those who are trying to build a relationship of trust and interest with your brand.
Campaigns that work, lists that are managed.
Social Presence in the major social site and listing sites for local and national exposure.
Reports that make sense. Reports that are understood. Reports that reflect your true numbers.

This is ROCKET THINKING it might seem obvious, but its not at all obvious. In each area you need to have knowledge of what is working today and adapt to the changes coming tomorrow.

Think about it - if you could throw a switch - a marketing switch and just leave it on - would your company and brand be better presented and exposed where your clients are looking? YES!

The remaking of a Brand - Your Brand!

Wed, 10 Aug 2016 17:00:21 GMT

Letting go of what is not working .... for better marketing.

Often times when we speak to small businesses for the first time they have an idea of what they want their brand to do, how they want it to perform, but they might be holding on to old ideas that are not working today. Branding building today is based on the same principles as the last 50 years - but the speed and frequency of brand messaging and the tools are now different.

For most brands, good messaging is the icing on the cake. The core of the cake has to be really tasty too. Every member on the team needs to participate in branding in every possible way, but only if you want it to be successful.

John Legere, CEO of T-Mobile pointed out to Entrepreneur.com that every business owner and manager need to " Eat, Sleep and Breath Your Brand." No kidding, to drive this point home John Legere's team stated, "I can’t think of a time I’ve seen Legere wearing something that wasn’t branded with the T-Mobile logo or its magenta color. He loves the brand, believes in the brand and eats, sleeps and breathes T-Mobile.

Good thing our team at PushMobileMedia has an internal entrepreneur who designs for her own T-Shirt shop. I think I'm going to ask her to start the process of designing our branded shirts for our team. We all can do a little more to support our own brands. Lets get rid of the over priced outfits and get back to wearing PushMobileMedia T-Shirts.

Small Business Reviews

Tue, 09 Aug 2016 14:55:06 GMT

5-Star Ratings from customers take you to the top of Google

Today I was looking for an air conditioning company in South Jordan, Utah. The air-conditioner we had was not cooling our home. Knowing the best method of finding a quality, trusted, reliable provider, I searched Google to see who had the best 5-STAR rating with believable comments from real customers.

I was able to make my selection and set the appointment by the following:

Who has the 5-Star rating with more than 5 reviews?
Who answered their phone or had an online chat.
How did they handle my requests for the appointment?
What was the overall impression of professionalism?

The nice thing about Google, Yelp and Trip Advisors, Angie’s List and Facebook is that you can find those companies who care about their own reputation, which is good for the consumer. The 5-Star rating system is achievable by those companies who care enough to follow up with their customers. The happy customers will be willing to take the time to write a review. Any negative comments can be handled by following up with the customer.

Google gives me the "top view" within the browser of the providers in the area, provides the map, the listed companies and the customers reviews.

What these companies are doing is easy. Use the Great 8 listing companies to expose the business, use the review process and encourage customers to provide a rating.

We have companies that we provide advice to on a regular basis. We focus on customer service, technicians, sales and support. Anyone who touches the customer or any piece of paper or digital writing like email or invoices should remind the customer about a 5-Star Rating request or company of the company and every staff member to achieve.

Makes a lot of sense to me as to why this information would be very important to every small business.

The Original Push Mobile Media Story

David@AchieveLabs.com (David Clemons) — Wed, 22 Mar 2006 00:00:00 GMT

The Beginning of Push Mobile Media.

See the earliest pages to our March 22 2006 Blog

In 2005, we filed for the branding and URL of Push Mobile Media, burning the midnight oil to begin a 10+ year journey into one of the earliest mobile content platforms of record focused on creating content, delivering video and measuring user activity.

The web site in the link above is the original web site - including the videos that explain what we had envisioned for a new mobile market.

In the beginning, our platform idea had a lot of "nay" sayers who said it could not be done.

March 22, 2006 we started our blog - blogging was becoming more of the expectation around the web, so we followed the leaders on this idea. I'm very glad we did. We shared everything about who we were, where we presented in trade shows and sponsorships etc.

In 2007 we launched Push Mobile Media "One Mobile Minute" which defined our passion for short concise content. We embedded the idea of "Read it" "Watch It" "Read it Back". We actually became pretty good at staying on this track. Even today you will hear us getting down to the basics, holds true today!

Most start up companies have a similar story about the good and the bad of starting a technology platform. We had Glenn, the Florida Mobile Expert, who ripped us off for thousands. Jack who left us high and dry as a programmer, for a real "job", and then lost it, an artist who loved to fist fight and enthusiastically drink (actually that was some of our more colorful days! ), and the competitors globally who loved our idea so much they ripped the brand name off and then used our brand in the social sites, like Facebook and Twitter. We had legal fights and won a few regarding branding. We had hired a team of local developers who then decided it was nice to actually get paid on projects but later decided it was too large of a focus. Larger companies who abused us and wanted our intellectual process and intel but never ever paid us a dime. We learned many hard lessons from companies who needed to be in our space and simply decided our ideas were good enough to build it out themselves.

We had a few rough moments but when our platform went live - we had something to celebrate and to show off and be proud of!

See the Full Blog

See the guts of the internal processes

Our Push Mobile Media Blog shows the amazing journey we were on - in taking our platform to the streets of New York , Los Angeles, Dallas, Las Vegas and Globally to China and other interesting spots, we were on center stage. It was a great ride.

After our first key sponsorship of the Mobile Expo / New York 2006 - we were approached by large companies that wanted us to focus more on content delivery for the mobile workforce in the corporate training space. We actually decided within a few years that the training space was going to be a large opportunity for mobile platform companies who could deliver video content with the right aspect ration - margins - file types - media types etc. We had 1000's of mobile device profiles all requiring a unique format.

Video was a very big deal and to get it right we had to attract the biggest, fastest video delivery system in the world who could deliver the video to any format. We selected the right partners and were able to load, encode video and deliver on a global scale. This was a big deal for us and our customers. Video was then and is today the leading sticky content.

Its easy to validate our story and to see our early investment into the mobile content and delivery platform world. The blog provides a dated story that is rich with creative ideas that came out of our amazing team.

Push Mobile Media represented a small group of people who wanted to create, innovate the next big delivery system. Many opportunities came from Push. LearnCast was also formed to simplify the process of content usability on 1000's of devices and attracted companies like Motorola, Cisco, HP, Monavie, EMC, Steelcase and others. These big companies used our platform for training and retail marketing.

Take a look at the blog its all you need to discover where Push Mobile Media started and the incredible journey we have been on.

Written by David Clemons
Founder of Push Mobile Media